Senior Manager, Product Marketing

Responsibilities

• Manage go-to-market strategy for new enterprise and retail partner launches, including messaging development, customer journey strategy, and asset creation
• Own the timeline and core milestones for go-to-market deliverables to ensure smooth, on-time launches across multiple partners at once
• Develop partner-specific positioning and messaging that fits each vertical, from big box retail to sports and entertainment
• Ensure impactful, relevant, and consistent messaging for existing partnerships across all always-on customer channels, updating as products and programs evolve
• Create and maintain sales enablement, training, and informational materials, such as pitch decks, one-pagers, and launch guides, to educate and activate partners and our internal Enterprise team
• Partner cross-functionally with Enterprise, Product, Brand, Lifecycle, Design, and Partnerships to bring Bilt's products and benefits to life across our site, app, lifecycle channels, brand channels, media opportunities, in-person experiences, and more
• Collaborate with marketing counterparts at partner companies to co-create and launch joint initiatives with their approval
• Analyze campaign, partner, and product performance, and use results to iterate on product marketing strategy and partner playbooks
• Help build repeatable launch frameworks and best practices as our enterprise and retail partnership business scales

Requirements

• 4+ years of marketing experience, ideally in product marketing, partner marketing, or B2B marketing
• Experience at a fintech, loyalty, retail, or adjacent category
• Experience marketing through partnerships, co-marketing, or B2B2C programs is a strong plus
• Driven, hard-working, self-starter who can thrive in a fast-paced environment
• Experience with copywriting, deck and asset creation, and an eye for design
• Ability to understand complex products, customer needs, brand voice, and marketing channel mechanics across different industries
• Cross-functional coordination and strong interpersonal skills, including comfort working with external partner teams
• Organized and detail-oriented, with the ability to manage multiple launches at once
• Ability to work quickly and efficiently in high-pressure situations

Preferred

• Experience marketing through partnerships, co-marketing, or B2B2C programs is a strong plus

Benefits

• Compensation - We offer a competitive salary with a meaningful stake in the company via equity and our performance bonus program
• Health insurance for you (& your loved ones) from day one - Enjoy a One Medical Membership, wellness stipends, family programs and more, on us. We’ve got you and your family covered from day one.
• 401k plan with a match - Retirement may feel more like a pipe dream than a reality but we’re here to help you get there.
• Commuter FSAs - We believe the best ideas come from being together in one place. We just don’t think getting there should be so expensive.
• UNLIMITED PTO - Because we believe that working hard shouldn’t mean always working. Take time for you as often as you need it.
• Exclusive Employee only Bilt Points - We give our employees unique opportunities to earn points throughout their time at Bilt.
• Team Events - We believe in human connection so we hold events to help our employees break from the monotony of the typical work week.