Head of Product Marketing & Campaigns - US (all genders)

Responsibilities

• Drive Product Marketing Maturity & GTM Execution
• Product Marketing Leadership: Transform Product Marketing into a strategic engine by defining clear value props, go-to-market playbooks, and crisp customer positioning.
• Go-To-Market Alignment: Audit and fix current GTM gaps to ensure reliable, high-impact product launches that unify Product, Revenue, and Support teams around a shared timeline.
• Own the Campaign Calendar for our markets
• Plan and run the campaigns that deliver our MQL targets in the growth market US as well as in the established markets Germany / Austria / Switzerland and UK.
• Prioritize and sequence campaigns and its content across channels together with your team and agency partners.
• Deliver Events That Work
• Run online events with strong attendance and offline events that our customers rate highly.
• Make sure every event ties back to the campaign calendar and our growth targets.
• Build an Active Online & Offline Community

Requirements

• B2B SaaS Marketing: You have 7 to 10 years of experience, including product marketing and GTM launches.
• SMB Environments: You know how to reach and convert small and mid-sized business customers.
• People Leadership: You have led a marketing team and know how to build workflows around it.
• Strategic GTM Thinking: You connect product strategy to market execution.
• Hands-on Campaign Execution: You can plan a campaign and also ship it.
• Stakeholder Management: You align Product, Sales and Support without friction.
• Tools: HubSpot is a must; the Atlassian suite is a plus.
• Language: Excellent written and spoken English.
• Extreme Ownership: You take responsibility for results, not only for tasks.
• Pragmatism: You choose the solution that works over the one that looks perfect.

Benefits

• Work Where You’re Best: In the US, we are a remote-first organization that prioritizes impact over office hours. While our roots are international, we empower our US team to design a workspace that fuels their best work—whether that’s a home office, a local café, or wherever you find your focus. You bring the talent; we provide the flexibility. Work from (Almost) Anywhere: We believe in flexibility that respects your lifestyle. You have the option to work abroad for up to 40 days per year. Whether you are visiting family or simply seeking a change of scenery, we support a work-from-anywhere culture that helps you stay inspired.
• Recharge & Unwind: We prioritize your well-being over a fixed tally of hours, which is why we offer a flexible, unlimited PTO policy and flexible sick days. Whether you need a long-awaited vacation, or time to recover from the unexpected, you have the autonomy to take the time you need to stay at your best.
• Comprehensive Care: We provide comprehensive medical, dental, and vision insurance to ensure you and your family are fully covered. We complement our core healthcare with a broad range of additional benefits, offering a mix of company-sponsored coverage and voluntary options designed to protect your income and your household.
• Multicultural & Inclusive Team: We thrive on diverse perspectives. Our international team fosters a culture of mutual respect and professional exchange, ensuring that fresh ideas and tolerance are at the heart of everything we build together.
• Fuel Your Growth: We’re big on learning. You’ll get a dedicated education budget to explore new ideas and grow professionally.
• Stay Active, Wherever You Are: Your wellbeing matters to us. Through FitOn, you’ll get access to a wide range of online fitness and wellness classes — from yoga and strength training to cardio and mindfulness — so you can stay active and recharge wherever you work.