Senior Manager, Product & Brand Marketing, AEH

Responsibilities

• Develop and execute comprehensive product and brand marketing strategies that support revenue growth, market share expansion, and business objectives.
• Lead marketing activities across multiple brands, ensuring a consistent market presence, brand positioning, and customer experience.
• Direct and support the development and execution of new product launches, product updates, lifecycle marketing initiatives, and commercialization plans.
• Partner with Product Management and Sales leadership to develop go-to-market strategies, value propositions, sales enablement tools, and customer engagement programs.
• Conduct market, customer, and competitive analysis to identify growth opportunities and inform strategic business decisions.
• Lead the planning and execution of integrated marketing campaigns across digital, social media, content marketing, email, trade shows, public relations, and other marketing channels.
• Drive awareness, demand generation, lead development, and customer retention initiatives that contribute to business growth.
• Manage and develop a team of Brand Managers and shared marketing resources, providing leadership, coaching, performance management, and professional development.
• Establish priorities and allocate marketing resources effectively across brands, product lines, and strategic initiatives.
• Oversee the development of marketing communications, product content, collateral, presentations, case studies, videos, website content, and other customer-facing materials.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or related field required.
• 10+ years of progressive marketing experience in product marketing, brand management, or commercial marketing roles.
• 5+ years of leadership experience managing marketing professionals and cross-functional teams.
• Demonstrated success developing and executing product launch and growth strategies.
• Strong understanding of brand management, product marketing, customer lifecycle marketing, and demand generation.
• Experience partnering with sales organizations and supporting channel-based businesses.
• Excellent leadership, communication, presentation, project management, and analytical skills.
• Strong business acumen with the ability to link marketing initiatives to business outcomes.
• Experience managing budgets, agencies, and multiple concurrent priorities.
• Proficiency in Microsoft Office and marketing technology platforms.

Preferred

• MBA or advanced degree preferred

Benefits

• Paid time off, including sick and vacation days
• 13 paid holidays
• Job-protected leave benefits in accordance with applicable law
• Medical, dental, vision, and life insurance
• Health and flexible savings accounts subject to eligibility requirements
• 401(k) plan with employer contributions and matching subject to plan eligibility
• Eligibility for a discretionary bonus
• Supplemental life insurance
• Short-term and long-term disability benefits
• Employee discounts