Senior Manager Partnerships and Content Planning

Responsibilities

• Develop and lead FootJoy’s global PR, influencer, strategic partnership, and Pyramid of Influence strategies to increase brand awareness and support business objectives.
• Build, manage, and grow relationships with media, influencers, athletes, brand partners, and key industry stakeholders.
• Create and execute integrated communications plans across earned, owned, paid, and shared channels.
• Lead the planning and activation of brand and product collaborations, including campaign development, content creation, retail integration, and experiential marketing initiatives.
• Partner closely with creative and marketing teams to shape brand storytelling and content strategies that resonate with golfers worldwide.
• Establish KPIs and reporting frameworks to measure campaign effectiveness, consumer engagement, earned media value, and overall business impact.
• Provide strategic leadership, guide cross-functional collaboration, and help develop the next generation of marketing talent.
• Ready to Make an Impact?
• Join us at Acushnet Company and be part of a team that values excellence and innovation.

Requirements

• Bachelor's or Master's degree in Marketing, Communications, Business, or a related field; equivalent experience considered.
• 8+ years of experience in brand partnerships, public relations, influencer marketing, content strategy, or integrated marketing within consumer, sports, lifestyle, or agency environments.
• Proven track record of developing partnership and influence strategies that elevate brand awareness, drive consumer engagement, and support business growth.
• Deep understanding of today's media ecosystem, including traditional media, social platforms, digital publishers, podcasts, newsletters, and emerging channels.
• Strong relationship-building skills with experience managing media, influencers, creators, athletes, strategic partners, and key industry stakeholders.
• Strategic, commercially-minded leader with expertise in brand activation, content planning, stakeholder management, negotiation, and cross-functional leadership.
• Strong analytical and project management capabilities, with experience managing budgets, measuring marketing effectiveness, optimizing performance, and delivering results in a fast-paced environment; passion for golf is a plus.

Preferred

• Passion for golf is a plus.

Benefits

• From the start, you and your family, including domestic partners, will benefit from a comprehensive suite of health and well-being programs. Enjoy the advantages of paid time off, an onsite fitness center, acupuncture, physical therapy, wellness coaches, and more.
• Our financial benefits are designed to secure your future, offering a 401k with company match, health savings accounts, and flexible spending accounts.
• Additionally, you'll enjoy perks like pet insurance, legal planning, education assistance, and exclusive access to our Associate Store.