Responsibilities

• Serves as the primary administrator and subject-matter expert for HubSpot, partnering with IT and stakeholders across all business units to develop and implement platform solutions that support organizational goals.
• Translates business unit requirements into HubSpot workflows, automations, contact properties, forms, lifecycle stages, and other platform functionality.
• Develops and maintains user journeys for prospects, leads, and existing contacts based on established audience personas.
• Builds and maintains automated workflows and drip campaigns that support cross-departmental and cross-audience marketing initiatives.
• Establishes and maintains standards for contact management, segmentation, naming conventions, and other HubSpot data structures to ensure consistency and scalability.
• Oversees HubSpot integrations with other organizational systems and platforms, partnering with IT and external vendors to troubleshoot issues and optimize system performance.
• Monitors database health and implements processes to improve data accuracy, completeness, consistency, and usability.
• Manages users, permissions, subscriptions, and seats in accordance with organizational needs, established governance standards.
• Oversees the day-to-day administration, optimization, and adoption of the full mar-tech ecosystem, ensuring systems are properly configured, maintained, and utilized.
• Partners with IT and organizational stakeholders to continuously evaluate, implement, and optimize marketing technology platforms.

Requirements

• Bachelor’s degree required
• 5-8+ years of experience with enterprise technology solutions, systems management, tech-enables process optimization, building workflows, change management, data hygiene and reporting.
• HubSpot experience required
• Experience with workflow management platforms required
• Experience with Microsoft Office required
• Experience with email marketing platform administration required
• Experience with digital advertising platform administration required
• Experience with agentic and generative AI tools, Adobe Creative Cloud, and other mar tech stack tools required
• Demonstrated ability to lead process improvements and organizational change
• Exceptional judgment, professionalism, adaptability, and problem-solving skills, with the confidence to make sound, data-informed recommendations.

Preferred

• Experience working in, or closely interfacing with, a marketing organization strongly preferred
• Experience with a large, multi-brand organization strongly preferred