Senior Manager, Marketing Operations

Responsibilities

• Manage and develop Marketing Operations team members, setting clear priorities, coaching performance, and ensuring timely delivery of operational initiatives.
• Manage and optimize the marketing technology stack Hubspot, Salesforce, LeanData, Allgood, ZoomInfo, 6sense, Qualified, Active.ly), using automation and AI capabilities to improve workflows, segmentation, lead scoring, reporting, and data quality.
• Partner with Marketing leadership to implement and maintain consistent definitions and reporting for lead scoring, campaign attribution, funnel efficiency, and conversion benchmarks.
• Improve cross-functional processes and reporting standards across Marketing, Sales, and Customer Support to reduce friction and provide reliable, actionable insights.
• Maintain marketing attribution and reporting frameworks, including multi-touch attribution, campaign ROI analysis, and dashboards that demonstrate marketing contribution to pipeline and revenue.
• Lead marketing automation platform implementations and migrations, including HubSpot, overseeing data migration, CRM integrations, workflow configuration, lead scoring, campaign operations, testing, and user adoption.
• Own HubSpot as the marketing automation platform and keep it in sync with Salesforce. This covers lead scoring, lifecycle stages, forms, nurture programs, and data quality.
• Coordinate implementation and ongoing optimization of the Partner Relationship Manager in Salesforce, including process documentation, stakeholder training, and adoption tracking.
• Partner with Marketing and Sales teams to improve lead management, routing, conversion, and SLAs through process enhancements and workflow automation.
• Manage marketing technology vendors and support platform evaluations, integrations, and data governance; recommend improvements and investments to Revenue Operations leadership.

Requirements

• 7+ years of experience in Marketing Operations, Revenue Operations, or related fields, including 2+ years of people management or team leadership experience.
• Experience coaching team members and coordinating cross-functional work in a B2B environment.
• Hands-on marketing analytics experience, including translating complex data into actionable reporting and recommendations.
• Hands-on experience with LLM tools and APIs, connectors such as MCP, and automation platforms such as Zapier or n8n.
• Hands-on HubSpot administration. Experience migrating from another marketing automation platform is a plus.
• Has built and shipped AI agents or LLM workflows in a go-to-market setting. Be ready to walk us through one: what it replaced and how you measured it.
• Experience supporting XDR/SDR operations, including lead routing, SLAs, and outbound performance reporting.
• Strong working knowledge of Salesforce, marketing attribution tools (such as Marketo Measure), and data orchestration platforms.
• Solid understanding of lead management, funnel performance, and B2B revenue cycles.
• Ability to implement scalable processes and measure their operational and business impact.

Preferred

• - Experience migrating from another marketing automation platform to HubSpot.
• - Experience with partner or channel programs and a Partner Relationship Manager in Salesforce.
• AI Fluency - Drives AI adoption to improve team quality, speed, and focus, and shares outcomes with partners and leadership, for example through AI-assisted enrichment, list building, automated campaign and funnel reporting using approved tools such as Glean and Claude.