Senior Manager - Marketing Measurement Strategy and Testing

Responsibilities

• Become the program manager and ‘go-to’ for our in-house attribution model, leading its adoption and roadmap to scale across LinkedIn globally
• Driving organizational adoption, alignment and change management for attribution methodologies.
• Present measurement outcomes and investment recommendations to key decision makers
• Manage and own a multi-year implementation roadmap for attribution capabilities incorporating different goals, requirements, and timelines.
• Managing cross-functional dependencies, prioritization, and execution across teams.
• Establishing governance, operating rhythms, success metrics, and executive updates.
• Driving accountability for milestone delivery and adoption outcomes.
• Identify B2B customer lifecycle stages and partner with Data Science teams to design models that help identify marketing effectiveness against each stage
• Collaborate with DGOps, Data Science, Measurement Testing and Marketing teams to build a unified roadmap and key deliverable milestones
• Bring subject matter expertise to evolve existing methodology and enhance our model capabilities, with support from MMM and Testing programs

Requirements

• 8+ years of marketing experience in GTM, Ops, or Analytics
• 5+ years of experience in a data analytics role
• BA or BS degree or equivalent experience
• 4+ years in working on adoption of measurement programs (MMM, Multi-Touch Attribution) in a large-scale cross-functional environment
• Demonstrated ability to influence key stakeholders and drive organizational adoption of analytics products and measurement frameworks.
• Experience driving execution of roadmaps across technical and business teams.
• Strong change management and communication skills with a track record of driving measurable business adoption.
• Proficiency in data analysis, modeling, and visualization to solve complex business problems, with knowledge of B2B attribution modeling and ROI analysis
• Experience working on attribution and measurement models for B2B businesses
• Understanding of business needs including both operations and planning

Preferred

• Proficient in Measurement Visualization & Reporting Platforms
• Understanding of CRM and Revenue Systems
• Data Warehousing & Analytics Tools
• SQL and Data Exploration
• Experimentation Frameworks

Benefits

• The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans.