Senior Marketing Operations & Analytics Manager

Responsibilities

• What You’ll Do
• We're looking for a Senior Marketing Analytics Manager to own marketing performance measurement at Horizon3. You will build the reporting, attribution, and planning models that show which programs create pipeline and which do not, and you will turn that into recommendations leadership can act on.
• This role sits within Marketing Operations and works across demand generation, field, digital, campaigns, ABM, SDR, RevOps, and Finance. It is hands-on. You will build the reports and dashboards, run the analysis, and present the findings yourself.
• Measurement & Attribution - Own marketing's attribution approach to reporting on program performance: Funnel, pipeline, and revenue impact.
• - Align on core funnel metric definitions with the Sr. Manager, Strategy, Programs & Analytics so Marketing, Sales, and Finance report the same numbers.
• - Build cost-per-opportunity (CPO), cost-per-lead (CPL), and ROI reporting by channel, program, and segment that budget owners use to make investment decisions.
• Reporting & Dashboards - Build and maintain the dashboards behind weekly, monthly, and quarterly business reviews: funnel, pipeline, campaign ROI, ABM account engagement, and field program performance.
• - Produce executive-ready and board-ready performance narratives with marketing leadership.
• - Build self-serve reporting so teams can answer their own routine questions.
• - Be an expert-level user of RevSure and Tableau in order to provide clear reports and impactful visuals leadership can easily utilize.

Requirements

• What You’ll Bring
• - 5+ years of experience in marketing analytics, revenue analytics, or marketing operations in B2B SaaS or technology.
• - Advanced Salesforce reporting skills: cross-object reports, dashboards, formula fields, and campaign influence.
• - Hands-on experience building and maintaining marketing attribution models and explaining their limits.
• - Strong understanding of the B2B funnel, lead lifecycle, and pipeline mechanics.
• - Advanced spreadsheet modeling skills and experience with a BI tool (Tableau, Power BI, or equivalent).
• - Financial fluency: comfortable with CPO, ROI, and budget-to-pipeline planning.
• - Able to turn analysis into a clear recommendation for an executive audience, in writing and in the room.
• - High standards for accuracy. You check your own numbers before anyone else has to.

Preferred

• What Sets You Apart?
• - Experience with RevSure
• - Working SQL or Python
• - Experience with the wider GTM stack, such as Chili Piper, Zuddl, Nooks, Peerbound, Gainsight, Clay, Influ2, or Reachdesk.
• - Experience in cybersecurity, highly technical B2B markets, or enterprise go-to-market motions.

Benefits

• Perks of Horizon3
• - Inclusive Team: We value diversity and promote an inclusive culture where everyone can thrive.
• - Growth Opportunities: Be part of a dynamic and growing team with numerous career development opportunities.
• - Innovative Culture: Work in a collaborative environment that encourages creativity and out-of-the-box thinking.
• - Hybrid & Remote Work: We embrace a mix of remote and hybrid work models depending on role and location, including our Chicago office, where some roles require regular in-office presence.
• - Competitive Compensation: We offer competitive salary, equity and benefits. Our benefits include health, vision & dental insurance for you and your family, a flexible vacation policy, and generous parental leave.