Senior Analyst - Experience & Marketing Insights

Durham, NC (Hybrid)

$61K/yr – $87K/yrSenior Level3+ years expFull time

Posted 8 hrs ago

Job Summary

Lead the data analytics lifecycle from data cleaning and trend analysis to building segmentation models and dashboards, ensuring a single source of truth, compliant data sharing, and automated reporting across marketing operations.

  • Define segmentation models across propositions, programs, and audiences.
  • Design dashboards and reports using tools like Tableau, Power BI, or Qlik to drive insights.
  • Enable automation and data sharing practices that improve marketing operations.

Job Description

Responsibilities

  • - Gather, clean, and analyze data to identify trends, patterns, and produce applicable insights.
  • - Define Segmentation models across our propositions, programs and audiences.
  • - Perform regular data audits to ensure confidence in a single source of truth.
  • - Develop data modeling and data appending from multiple sources to provide a deeper understanding and personalization's.
  • - Help identify status or membership type changes for members or students.
  • - Establish and implement best practice, and roll out training relating to Data sharing requests to ensure compliance with laws and regulations.
  • - Design dashboards and reports that track performance using relevant tools (e.g., Tableau, Power BI, Qlik).
  • - Use data visualization to present complex data.
  • - Deliver new ways of applying technology and automation in reporting.
  • - Provide support to Marketing operations to ensure their data sources are reliable and promote automation and streamlined customer journeys.

Requirements

  • - Bachelor's degree in Business, Computer Science, Data Science, Statistics, or a related field.
  • - 3+ years of experience building dashboards and delivery insights to business teams
  • - Experience using Python and Power BI for advanced modeling
  • - Experience with SQL

Benefits

  • We provide flexibility to help you achieve a good work-life balance. You'll be part of a global, diverse team who foster an environment of inclusion and belonging where you are valued for who you are and where you come from.
  • We offer benefit options in and out of the workplace, including healthcare, retirement, paid time-off, parental leave, an employee assistance program.
  • We provide resources that support your mental health, and evolve our offerings to meet your needs.
  • We care about our employees' welfare and focus our benefits package on the benefits which support your wellbeing.
  • We also recognize that everyone has different priorities, so in addition to our core benefits to support your health we offer flexible options for you to choose benefits that are right for you, your family and your lifestyle.
  • We believe in non-stop learning and are committed to investing in learning opportunities that help you reach your full potential and support your continued development.
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AICPA

Combining the strengths of the American Institute of CPAs® and The Chartered Institute of Management Accountants®, we empower the world’s most highly skilled accountants — CPAs and CGMA® designation holders — with the knowledge, insight and foresight to meet today’s demands and tomorrow’s challenges. We drive a dynamic accounting profession that works every day to build trust, create opportunity and grow prosperity worldwide.

Durham, North Carolina, USA
1.2K employees (138 in marketing)

Salaries

Posted range

$61K/yr – $87K/yr

Taken straight from the job posting.

Marketing Analytics median pay in the United States

$110K/yr

Most pay falls between $85K and $159K. Based on 1,943 salaries.

See all AICPA salaries

Marketing Team

Marketing Team Size
119 (10% of company)
Median Career Experience
9 years
Median Tenure
2 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$120K
Last Raise
$120K
Grant, 3 years ago

Funding History

  • Sep 2022
    Grant • $120K

Traffic Signals

Monthly Visitors
835.4K
Monthly Google Ads Budget
$31K
Traffic Source Mix
Search
43.8%
Direct
46.5%
Referral
8%
Social
1%
Paid
0.6%

Headcount Trend

Current headcount: ~1.2K