AVP, Head of Marketing Analytics & Decision Science (Remote)
Atrium Health Wake Forest Baptist
USA (Remote)
$99/hr - $159/hrIn-houseFull-timeSenior level10+ years exp.
2 days ago
Lead Marketing Analytics Specialist
Wilmington, DE (Remote)
$93K/yr – $149K/yrSenior Level7+ years expFull time
Posted 2 hrs ago
Job Summary
Own and drive marketing analytics from data to action, translating insights into strategy across healthcare marketing, with hands-on data engineering, dashboarding, and cross-functional collaboration.
- Lead end-to-end analytics for marketing campaigns and performance measurement
- Translate data into actionable recommendations and enable stakeholder decision-making
- Build and maintain dashboards and data pipelines to support self-service insights
Job Description
Responsibilities
- Insights & Optimization: Translate data into clear, actionable recommendations that drive marketing strategy and continuous optimization
- Healthcare/EPIC Systems: Apply working knowledge of EPIC to connect marketing analytics with clinical/patient systems data where relevant
- SQL & Data Work: Serve as a technical resource by collecting, extracting, transforming, and validating marketing data from digital platforms, CRM systems, advertising campaigns, market research, and other sources. Write SQL queries and help maintain reliable data pipelines and datasets for reporting and analysis.
- Campaign Analysis: Partner with team members to design and execute measurement frameworks for marketing campaigns across channels, and serve as a hands-on backup in evaluating performance, attribution, and ROI.
- Web Analytics: Collaborate with colleagues responsible for web and digital analytics instrumentation, tracking, and reporting, and work alongside them as a backup to identify trends and friction points in the user journey.
- Dashboarding: Work alongside dashboard owners to build, maintain, and enhance Power BI dashboards, stepping in as a hands-on backup to ensure stakeholders have reliable, self-service visibility into performance.
- Operate independently to identify problems and opportunities proactively, and see projects through from question to recommendation
- Market Research & Competitive Analysis: Conduct research and analyze competitors to identify industry trends, market opportunities, and potential threats.
Requirements
- Bachelor Degree required
- 7+ years of experience in marketing analytics, digital analytics, or a related analytics discipline
- Expert-level SQL skills; comfortable writing and optimizing complex queries
- Experience with EPIC or other healthcare/EHR systems
- Strong proficiency in Power BI (dashboard design, DAX, data modeling)
- Proven ability to turn data into clear insights and recommendations for non-technical audiences
- Track record of working independently, prioritizing effectively, and driving projects to completion
- Strong collaboration and communication skills; comfortable partnering across teams and levels
Preferred
- Hands-on experience with web analytics platforms (e.g., PostHog, Google Analytics/GA4, Adobe Analytics)
- Experience using geographic information systems, such as ArcGIS, to analyze and visualize geographic, market, and audience data.
- Experience in Healthcare or similar industries
Nemours Children's Health
3.7 Glassdoor
Nemours Children's Health is committed to improving the health of children. As a non-profit children’s health organization, we consider the health of every child to be a sacred trust.Through family-centered care in our children’s hospitals and clinics in Delaware, New Jersey, Pennsylvania and Florida, as well as world-changing research, education and advocacy, Nemours fulfills the promise of a healthier tomorrow for all children — even those who may never enter our doors.Nemours began more than 80 years ago with the vision of Alfred I. duPont to improve the lives of children and to do whatever it takes to prevent and treat even the most disabling childhood conditions.Today, through our children’s hospitals and health system, we directly care for 250,000 children annually in Delaware Valley and Florida, including families who travel from across the country and world to see our specialists — treating every child as we would our own.We also reach beyond the walls of our hospitals and clinics to be a voice for children on a national and international level, and to lead the way in prevention, intervention, education, and research.Nemours is growing to better serve the children and families in our care. We have 1.1 million square feet of space currently devoted to providing children’s healthcare or under construction, all designed with significant input and advice from our patients and families.
Founded in 1936
Jacksonville, Florida, USA
6.7K employees (189 in marketing)
70% recommend to a friend
59% CEO approval
Salaries
Posted range
$93K/yr – $149K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
133 (2% of company)
Median Tenure
13.8 years
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$10.5M
Last Raise
$10.5M
Grant, 4 years ago
Funding History
- Sep 2021Grant • $10.5M
Traffic Signals
Monthly Visitors
434.7K
Monthly Google Ads Budget
$66.8K
Traffic Source Mix
Search
38.8%
Direct
53%
Referral
6.6%
Social
0.5%
Paid
1%
Headcount Trend
Current headcount: ~6.7K
News about Nemours Children's Health
Links
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