Marketing Manager – Client Data & Insights

Responsibilities

• Assists in the development and implementation of a client data and insights strategy aligned with the company's overall marketing and business goals. Contributes to SWCA’s strategic planning and department leadership.
• Directs the development and maintenance of marketing dashboards and reports to track performance metrics and key performance indicators. Leads the analysis of marketing data to extract actionable insights and trends and inform and optimize marketing and sales strategies.
• Oversee the implementation, integration, and maintenance of Vantagepoint CRM and voice of the client systems, processes, and data.
• Stays current with industry trends and emerging technologies in marketing. Continuously seeks opportunities to improve marketing processes and technology infrastructure. Seeks out opportunities to inform and educate others.
• Institutes and upholds rigorous quality assurance and control standards for collecting, storing, and maintaining marketing data, ensuring data integrity, accuracy, security, and compliance with data privacy regulations. Simultaneously, ensures strict adherence to safety policies and procedures, safeguarding the team's welfare and compliance with regulatory requirements.
• Leads highly complex projects or programs that have significant strategic importance and/or broad organizational impact.
• Oversees team development of innovative data services, processes, and products to address current and future business needs.
• Works closely with marketing, sales, technology, and other departments to ensure alignment and integration of technology solutions and data to meet marketing team needs.
• Communicates data insights and recommendations company-wide and champions the use of data-driven decision making to identify growth opportunities and market trends.
• Manages a diverse team that may include both supervisors and individual contributors. Responsibilities include hiring, onboarding, developing, and managing staff. Mentors staff for impactful influence, coaching others in technical excellence, leadership, and strategy, and also develops specialized products, processes, or solutions. Fosters team development and collaboration to enhance outcomes and engagement.

Requirements

• Six years of relevant, progressively responsible experience, including some experience managing others. Eight years of related experience is preferred; or any equivalent combination of experience, performance, training, and/or education. Knowledge normally obtained through post-secondary education or training; bachelor's degree preferred.
• Six years of experience in CRM administration, CRM operations, sales operations, marketing operations, business intelligence, client intelligence, or related functions.
• Demonstrated experience leading Deltek Vantagepoint CRM, including system governance, workflow design, reporting, and data structure and quality.
• Strong experience overseeing Power BI development and ensuring dashboards and reports meet quality, usability, and accessibility standards.
• Experience managing client feedback, Voice of the Customer, Voice of the Client, or customer experience programs.
• Experience implementing workflow automation, AI-enabled business processes, or data automation solutions.
• Strong understanding of business development, sales, pursuits, client relationships, and project lifecycle processes within a professional services environment.
• Experience leading and developing analysts, CRM professionals, data specialists, or similar roles.
• Ability to connect business needs with technology and translate them into scalable processes and solutions.
• Ability to interpret complex information and communicate insights and recommendations clearly to technical and nontechnical audiences.

Preferred

• Bachelor’s degree in Business, Marketing, Information Systems, Analytics, Data Management, or related field.
• Eight (8) + years of related experience.

Benefits

• As a 100% employee-owned company, we invest in your future. Our Total Rewards package includes an Employee Stock Ownership Plan, 401(k) with profit sharing, medical, dental, and vision coverage, paid time off, wellness programs, and professional development opportunities.