21325-Manager, Growth Analytics

Responsibilities

• External facing responsibilities:
• - Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position.
• - Participate in the measurement plan development and execution
• - Ensure timely follow through on all scheduled and ad hoc deliverables
• - Generate and communicate clear, compelling and actionable insights, constructing insightful narratives through sophisticated analytic techniques
• - Lead, mentor and train analysts
• - Present reports, POVs and other materials to clients on a regular basis over the phone and in person
• - Contribute to the consumer segmentation and audience identification/exploration processes.
• - Design tests to measure the incremental impact of media on business outcomes.
• - Manage cross-functional day-to-day tasks, ensuring understanding of proper priorities, knowing when to ask for help.

Requirements

• Education and Experience: A university degree and 3-4 years of data and analytics experience in advertising, management consulting, marketing or digital consulting
• Knowledge of agency-side media campaign planning and execution process is desirable, but not required
• Required Skills: Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data)
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
• Expertise in audience-based marketing and data-driven advertising
• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.
• Proven leadership ability and strong, impactful client relationship experience
• Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
• Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)
• Comfortable working in ambiguous situations