Senior Manager, Marketing & Communications

Responsibilities

• Lead day-to-day coordination of GBC’s local and national media relations programs, including proactive pitches, press releases, media advisories, reporter outreach, interview logistics, briefing materials, follow-up, and tracking of outcomes.
• Serve as the primary staff liaison to Violet PR and Profiles PR and other assigned local and national publicity or media partners; maintain clear workplans, briefing materials, approval processes, meeting agendas, action logs, and follow-up expectations.
• Coordinate with the Vice President of Communications on media priorities, message discipline, sensitive issues, executive visibility opportunities, approvals, and escalation of material reputational matters.
• Develop and maintain a media activity calendar and a working pipeline of story opportunities, announcements, data releases, events, executive perspectives, regional proof points, partner stories, and timely issue-based angles.
• Prepare executives, subject-matter experts, speakers, and partners for local interviews and publicfacing opportunities through concise background materials, talking points, anticipated questions, logistics, and post-engagement follow-up.
• Monitor local media coverage and regional conversation; identify opportunities, emerging issues, risks, and recommendations for GBC’s response or proactive engagement.
• Coordinate with colleagues supporting national PR, Bold Moves, UpSurge, policy, economic investment, partnerships, and events to ensure local storytelling reflects organizational priorities and reinforces the broader regional narrative.
• Maintain accurate records of media contacts, pitches, placements, interviews, partner commitments, approvals, and follow-up actions; provide regular reporting and recommendations to the Vice President of Communications.
• Lead the planning and execution of marketing communications across GBC’s owned channels, including social media, email marketing, newsletters, web content, digital campaigns, and other audience-engagement platforms.
• Manage GBC’s social media presence in alignment with approved messaging, brand standards, content priorities, and campaign calendars; create, schedule, publish, monitor, and optimize content across eelevant platforms.

Requirements

• Bachelor’s degree or equivalent combination of education, professional experience, and demonstrated accomplishment.
• At least five years of progressively responsible experience in marketing, communications, public relations, media relations, digital marketing, journalism, stakeholder engagement, nonprofit communications, economic development, or a related field.
• Demonstrated success managing local media relations, coordinating with public-relations agencies or external vendors, and preparing leaders for media or public-facing engagements.
• Strong experience developing and executing content strategies across social media, websites, email, events, and other owned communications channels.
• Experience managing website content, digital campaigns, analytics, newsletters, content calendars, and social-media platforms.
• Proven ability to translate complex organizational priorities, data, programs, and stakeholder activity into clear, compelling, audience-appropriate narratives.
• Excellent writing, copyediting, proofreading, verbal communication, and presentation skills.
• Strong project-management capabilities, including the ability to manage multiple concurrent priorities, establish structure, meet deadlines, and follow work through to completion.
• Sound judgment, discretion, responsiveness, and comfort working with senior executives, members, public officials, media, external partners, and vendors.
• Demonstrated ability to interpret analytics and use performance data to make practical recommendations that improve communications outcomes.