Senior Manager Marketing Automation (Hybrid)

Responsibilities

• Develop and manage ongoing roadmap of marketing automation platform, Salesforce Marketing cloud (SFMC), Salesforce Data Cloud and Marketing Cloud Intelligence
• Collaborate across MMX to gather requirements for ongoing evolution of platform to meet business needs and identify opportunities to leverage SFMC and Data Cloud to deliver more robust, sophisticated, and personalized campaigns and customer journeys that improve customer experience and increase ROI
• Partner with marketing, analytics, data, and technology teams to leverage Data Cloud and behavioral signals to build and activate audiences using timely, personalized customer experiences
• Advance personalization capabilities across campaigns and journeys, including dynamic content, behavioral triggers, audience segmentation, and lifecycle-based communications
• Oversees platform enhancements and manage key technology and implementation partners to ensure timely, high-quality delivery, including management of contracts, SOWs, and platform usage
• Develop and implement marketing governance standards for SFMC and Data Cloud, including audience activation, data usage, personalization, and campaign execution standards
• Implement multi-channel campaigns including email, direct mail, paid ads, fax, telemarketing
• Lead the development and execution of email marketing campaigns and automated customer journeys, incorporating segmentation and personalization to improve relevance and performance
• Lead team in documentation and process roadmap development for all automation and manual campaign deployments
• Serve as the primary marketing liasion with AMA technical staff and marketing automation service provider; during implementation and release phases, work closely with internal and external parties to determine proper scope of releases, and ensure marketing goals are translated into platform capabilities and solutions.

Requirements

• Bachelor’s degree preferred, or equivalent combination of education, training, and experience required; Master’s Degree a plus
• 7+ years of hands-on marketing automation experience in positions of increasing responsibility including experience with targeting and extracting audiences from structured and unstructured data environments, data layer development, automation, and technical solution design; experience using customer data to develop sophisticated segmentation, triggered journeys, and personalized marketing experiences required. SQL proficiency is mandatory; SAS, R, Python a plus
• Demonstrated experience with Salesforce Marketing Cloud required, with working knowledge of Email Studio, Content Studio, Cloud Pages, Ad Studio, Journey Builder, etc.; experience with Salesforce Data Cloud, including audience segmentation and activation, identity resolution/unified profiles, calculated insights, and activation into Marketing Cloud strongly preferred. Working knowledge of other Salesforce products and of SQL and AMPscript as it applies to SFMC a plus
• Demonstrated experience developing and executing personalization strategies across marketing automation platforms
• Strong skills in developing BI reporting platforms, including building data layers and defining metrics. Experience with data visualization platforms such as Tableau, Power BI, or Business Objects required, bonus if working knowledge of Marketing Cloud Intelligence
• Experience in people management required, with a multi-faceted and skilled team supporting high-volume marketing efforts; able to attract and develop talent
• Excellent time management and organizational skills; ability to deliver on deadlines, and manage the workload across a team with multiple priorities; working knowledge of project management tools such as Asana, Workfront, Basecamp, etc.
• Experience performing business analysis and improving efficiencies through development of end-to-end processes
• Superior critical thinking skills, including the ability to form simple solutions to complex issues
• Strong written and verbal communication skills, especially the ability to express technical concepts effectively to non-technical audiences