Freelance Marketo Email Specialist

Responsibilities

• Build and launch email programs in Marketo, including one-off sends, nurture streams, engagement programs, and triggered campaigns.
• Develop and maintain responsive email templates and modular components in HTML and CSS, using Marketo's template syntax, variables, and editable sections.
• Set up smart lists, smart campaigns, flow steps, and segmentations that match the targeting and logic in the brief.
• Use tokens, dynamic content, and snippets to personalize emails and keep programs easy to clone and reuse.
• QA every email before launch: rendering across clients and devices (e.g. Litmus or Email on Acid), links, tokens, personalization fallbacks, and list logic.
• Manage program structure, naming conventions, and folder organization so client instances stay clean and easy to navigate.
• Build to the brief and requirements provided, and flag any gaps or errors in the request before they become problems in the send.
• Communicate status, timelines, and blockers clearly with your internal point of contact.
• Document builds and processes so other team members can pick up, update, or reuse the work.
• Follow established Marketo, deliverability, and accessibility standards on every build.

Requirements

• At least 3 years of hands-on experience building and deploying email campaigns in Marketo Engage.
• Strong working knowledge of Marketo programs, smart lists, smart campaigns, tokens, snippets, and dynamic content.
• Proficiency in HTML and CSS for email, including responsive and hybrid coding and Marketo template syntax.
• Experience with email rendering and QA tools such as Litmus or Email on Acid.
• A detail-oriented QA process that catches errors in logic, links, and personalization before launch.
• Experience working across multiple clients or Marketo instances, adapting quickly to different setups and conventions.
• Clear, proactive communication, including flagging risks early and giving accurate time estimates.
• Ability to work independently, take direction well, and hit deadlines across overlapping requests.

Preferred

• Marketo Certified Expert or Marketo Certified Associate.
• Familiarity with email deliverability, authentication (SPF, DKIM, DMARC), and list hygiene.
• Experience with email accessibility standards (e.g. WCAG).
• Experience with lead scoring, lifecycle programs, and Marketo–Salesforce CRM sync.
• Experience with other marketing automation platforms (e.g. Salesforce Marketing Cloud, HubSpot, Braze).
• Agency or consulting experience.