Responsibilities

• Plan, build, launch, and manage targeted B2B cold email campaigns.
• Create personalized email copy, outreach sequences, and follow-up workflows.
• Segment prospects by industry, company type, location, and business needs.
• Manage campaigns using cold email platforms, sending domains, and automation tools.
• A/B Testing & Optimization: Test subject lines, messaging, personalization, calls to action, and follow-up sequences.
• Analyze campaign performance and identify winning strategies.
• Improve positive reply rates, qualified leads, and conversion opportunities.
• Scale, revise, or discontinue campaigns based on actual results.
• Email Deliverability & Infrastructure: Monitor sender reputation, bounce rates, spam complaints, and inbox placement indicators.
• Understand SPF, DKIM, DMARC, email authentication, and domain configuration.

Requirements

• At least 3 years of hands-on B2B cold email and outbound campaign management experience.
• Proven ability to set up, launch, manage, and optimize campaigns independently.
• Experience with Smartlead, Instantly, Saleshandy, Lemlist, or comparable cold email platforms.
• Strong knowledge of email deliverability, sender reputation, SPF, DKIM, DMARC, and list hygiene.
• Practical experience conducting A/B tests and interpreting campaign metrics.
• Excellent written English and B2B marketing copywriting skills.
• Advanced working knowledge of Google Sheets or Microsoft Excel.
• Experience with CRM systems, prospect databases, and email verification tools.
• Strong analytical, organizational, and problem-solving skills.
• Ability to manage campaigns independently, meet deadlines, and start promptly.

Preferred

• Preferred: Experience targeting US businesses; familiarity with Apollo, Clay, ZeroBounce, or similar tools; experience with multiple sending domains, marketing automation, CRM integrations, or B2B industries such as promotional products, printing, apparel, and business services.