Responsibilities

• Email campaigns: Own email strategy and the email calendar, coordinate send schedules across brands and teams, and build, test, and deploy campaigns, newsletters, and automated sequences across brands and client programs, including seasonal peaks like back-to-school. Maintain templates and design and run a structured A/B testing program.
• HubSpot Marketing Hub: Own Marketing Hub administration, including governance, properties, lifecycle stages, and naming conventions. Run data quality audits and deduplication, support integrations with Shopify, social publishing, and AI content tools, evaluate new features and tools, train colleagues, and maintain HubSpot processes and documentation.
• Automation and lead management: Build workflows for lead capture, engagement, routing, and multi-channel nurture. Manage and optimize lead scoring and the MQL-to-SQL handoff with sales, map lifecycle programs for teachers, administrators, PTO leaders, and families, and support personalized communications at scale.
• Audience and deliverability: Build segments from engagement, web activity, and purchase data. Protect deliverability through authentication, suppression, and sunset policies, improve engagement through targeted audience strategies, and test list growth initiatives.
• Reporting: Build HubSpot dashboards, manage attribution reporting, connect HubSpot with Google Analytics to show email's contribution to pipeline and revenue, and present insights and recommendations to leadership.
• Partnership: Align with sales, product marketing, and content teams, and manage email and MarTech vendors.

Requirements

• 4+ years in email marketing, marketing automation, or marketing operations, including 2+ years with admin-level HubSpot access
• Deep Marketing Hub experience: workflows, segmentation, lead scoring, custom properties, reporting, and portal administration
• HubSpot Inbound and Marketing Hub Software certifications, or the ability to earn them within 90 days
• Proven lead nurture and lifecycle results
• Working knowledge of deliverability (SPF, DKIM, DMARC, list hygiene)
• Attribution reporting and Google Analytics skills
• Experience using AI tools in email work and eagerness to keep learning
• Strong organization and communication across multiple stakeholders
• Bachelor's degree or equivalent experience

Preferred

• HubSpot integrations with Shopify, Meta, or LinkedIn
• Operations Hub or Sales Hub admin knowledge
• Klaviyo or SendGrid
• HTML/CSS for email
• education or seasonal B2B2C marketing

Benefits

• We take care of our people from day one.
• • Coverage from your first day: Medical, dental, and vision benefits start on your date of hire, with no waiting period.
• • Flexible spending: A Health Care FSA with your full annual election available up front, plus a Dependent Care FSA.
• • Retirement: 401(k) plan through John Hancock with traditional and Roth options and a company match.
• • Protection: Company-paid life and AD&D insurance, plus optional AFLAC supplemental coverage and LegalShield/IDShield legal and identity-theft protection.
• • Time to recharge: Paid time off, paid holidays, and a paid company-wide winter break from Christmas Day through New Year’s Day.
• • Support when you need it: A confidential Employee Assistance Program (EAP).
• • Work from home: A fully remote role with a team that understands the rhythm of the school year.
• • Meaningful work: The opportunity to contribute to company growth while supporting school communities.
• Benefits are subject to the terms of the applicable plans and may change.