Responsibilities

• Lead the email and SMS campaign creation process from start to finish — template creation, image slicing, creative placement, audience selection, QA, and deployment.
• Partner with Brand Marketing, Creative, and Merchandising teams on day-to-day execution of email and SMS sends.
• Build and maintain the monthly email and SMS calendar, aligning promotions and content to drive engagement.
• Manage the daily quality assurance process with stakeholders across partnerships, branding, and creative to ensure on-time delivery and accuracy.
• Monitor, analyze, and report on key metrics (open rates, click-through rates, conversions) and identify trends to optimize performance.
• Design and execute A/B tests on subject lines, copy, send times, and creative to improve engagement.
• Lead adoption of AI tools across the campaign workflow — drafting copy, segmentation, QA, and reporting — and pilot new tools that help the team scale during high-volume periods while preserving Sur La Table's voice.
• Partner with the Analytics/CRM team to deepen audience segmentation expertise and integrate customer insights into campaign strategies.
• Ensure compliance with CAN-SPAM, CASL, GDPR, and other applicable email marketing regulations.
• Stay current on email and SMS marketing trends, tools, and best practices, and drive process improvements across teams.

Requirements

• Bachelor's degree or equivalent.
• 1–3 years of hands-on email marketing experience.
• Proven experience using generative AI tools or AI features within email/SMS platforms to improve productivity and results.
• Strong analytical mindset with the ability to translate campaign data into actionable recommendations.
• Familiarity with email marketing regulations (CAN-SPAM, CASL, GDPR).
• Excellent attention to detail and ability to manage multiple campaigns simultaneously.
• Curiosity and willingness to experiment, paired with sound judgment about where human review and brand voice matter most.

Preferred

• Experience with Emarsys, Wunderkind, Google Analytics, Heap, Adobe Suite, or Canva.
• HTML and CSS email coding experience.
• Retail or e-commerce industry experience.
• Passion for the culinary industry and an affinity for the Sur La Table brand.

Benefits

• Competitive Benefits: Paid time off policies, 401(k) match, medical/dental/vision and a variety of supplemental policies, and employee discounts across our portfolio of brands.