Lead Product Manager – Marketing Planning & Automation

Responsibilities

• Lead product strategy, discovery, prioritization, minimum viable product (MVP) definition, delivery, adoption, and continuous improvement.
• Connect marketing planning to campaign intake, prioritization, development, approvals, execution, measurement, and optimization.
• Establish consistent campaign taxonomies, hierarchies, metadata, governance, and business processes.
• Enable Marketing leaders to model investment scenarios, priorities, capacity, and expected outcomes.
• Define a connected campaign operating model across Adobe Workfront, Eloqua, Marketo, Salesforce Marketing Cloud, Salesforce, Cvent, advertising technology, and Google Analytics.
• Eliminate manual handoffs, disconnected workflows, spreadsheets, and duplicate work across the campaign lifecycle.
• Connect campaign and channel data to engagement, marketing-qualified leads (MQLs), business development representative (BDR) engagement, opportunities, pipeline, and revenue.
• Partner with Data and Analytics to deliver trusted data models, reporting, dashboards, attribution, and performance insights.
• Identify opportunities to automate repetitive Marketing Operations work and progress from human-driven workflows to AI-assisted and AI-driven execution.
• Define product metrics for planning efficiency, campaign velocity, operational efficiency, adoption, data quality, attribution coverage, and business impact.

Requirements

• 8+ years of Product Management experience, preferably in business-to-business software as a service (B2B SaaS) or enterprise technology.
• Deep experience in Marketing Planning, Marketing Operations, Campaign Management, Marketing Measurement, Attribution, or a related discipline.
• Strong understanding of how Marketing activity translates into engagement, opportunities, pipeline, and revenue.
• Strong understanding of marketing technology, data, integrations, campaign taxonomy, metadata, and measurement architecture.
• Experience transforming manual or fragmented business processes into automated, scalable enterprise products.
• Hands-on experience with at least one major marketing automation platform, such as Eloqua, Marketo, or Salesforce Marketing Cloud.
• Ability to translate complex business processes and analytical requirements into scalable product capabilities.
• Experience leading product discovery, prioritization, user story development, delivery, adoption, and continuous improvement.
• Ability to define success metrics and use data to improve product and business outcomes.
• Strong cross-functional collaboration, executive communication, and stakeholder alignment skills.

Preferred

• Experience with Adobe Workfront or a similar Marketing Planning or workflow platform.
• Experience defining integrations across a broader marketing technology ecosystem.
• Experience with campaign development workflows, marketing performance management, or enterprise attribution.
• Experience identifying opportunities for AI agents to automate planning, analyze performance, recommend investments, or surface optimization opportunities.
• Experience applying industry best practices in Marketing Planning, Marketing Operations, campaign measurement, attribution, or Marketing Performance Management.

Benefits

• Disability Accommodation in the Application and Interview Process
• For individuals with disabilities that need additional assistance at any point in the application and interview process, please email UKGCareers@ukg.com .