Senior Manager, Marketing Analytics

Responsibilities

• Own analytics and end-to-end measurement across all growth marketing functions, ensuring consistent and actionable reporting from spend to revenue.
• Lead the visualization and reporting infrastructure across growth marketing, translating complex data into clear, compelling dashboards and narratives for stakeholders at all levels.
• Lead pipeline attribution, ROI, CAC, LTV, and Ad spend distribution analyses to inform investment decisions, and partner with Growth Marketing, Finance, and RevOps on spend pacing and forecasting.
• Evolve attribution modeling and performance measurement frameworks, using AI and machine learning to improve accuracy and scalability.
• Apply AI-powered tools and predictive modeling to surface proactive insights, identify trends, and support faster, more confident decision-making across the marketing team.
• Empower experimentation programs with thorough data-driven insights, including A/B testing and lift analyses.
• Partner with the RevOps, Business Intelligence and Marketing Operations teams to use Salesforce, Tableau, MCI and other platforms, to build reporting that connect spend to pipeline and revenue.
• Identify opportunities to automate reporting and analytics workflows using AI to increase efficiency and reduce manual effort.
• Ensure data quality and integrity across CRM and marketing systems.

Requirements

• 5+ years of experience in marketing analytics, growth analytics, or a related field
• Deep expertise in growth marketing measurement methodologies across the funnel
• Hands-on experience with Salesforce CRM and marketing data pipelines
• Familiarity with AI and machine learning concepts as applied to marketing analytics, such as predictive modelling, anomaly detection, or automated insights
• Strong proficiency in data visualization tools (e.g., Tableau, Looker, or similar)
• Experience with attribution modeling, media mix modeling, and/or incrementality testing
• Proficiency in SQL; experience with Python or R is a plus
• Proven track record in leading forecasting and budget analysis in partnership with Finance and Revenue Operations
• Excellent communication skills with the ability to present complex data clearly to both technical and executive audiences
• Strong cross-functional collaboration skills — you're as comfortable in a strategy meeting as you are in a data model

Benefits

• Take Control of Your Finances
• - Competitive salary, bonuses, and equity
• - Competitive benefits that cover physical and mental healthcare, retirement, family forming, and family support
• - Employee giving match
• - Mobile phone stipend
• Take Care of Yourself
• - R&R days so you can rest and recharge
• - Generous wellness reimbursement and weekly onsite & virtual programming
• - Generous vacation policy - work with your manager to take time off when you need it
• - Industry-leading parental leave policies. Family planning benefits.