Senior Manager of Marketing and Analytics

Responsibilities

• Develop and implement a comprehensive data-driven marketing and communications strategy that aligns with the college's strategic goals and enhances its visibility and reputation.
• Lead audience research, marketing intelligence, and data analytics to identify growth opportunities, evaluate campaign effectiveness, and inform resource allocation.
• Design, execute, and optimize integrated digital marketing campaigns across email, web, social media, and paid advertising channels using data-driven insights and performance metrics.
• Oversee the development of marketing content, publications, and promotional materials, ensuring alignment with institutional standards and objectives.
• Partner with other college units and University Marketing to align messaging and maximize the impact of marketing initiatives.
• Manage marketing technologies, digital marketing platforms, vendor relationships, and advertising partnerships to enhance operational effectiveness.
• Lead marketing planning, budgeting, and ROI assessment efforts, providing data-driven insights and actionable recommendations to the Dean.
• Supervise and develop marketing staff, fostering a culture of collaboration, innovation, continuous improvement, and evidence-based decision making.

Requirements

• Bachelor’s degree and 7 years of related experience
• Candidates must be legally authorized to work in the U.S. on an ongoing basis without sponsorship. Immigration sponsorship is not available for this position.

Preferred

• Bachelor’s degree in marketing, communications, or a related field.
• Master’s degree in marketing, communications, or a related field.
• Demonstrated leadership and management experience overseeing marketing and communications strategies, digital marketing analytics, and integrated marketing initiatives.
• Experience in higher education marketing and communications.
• Experience using customer relationship management (CRM) platforms to support marketing campaigns, audience engagement, data analysis, and strategic decision-making.

Benefits

• Iowa State Employees enjoy comprehensive health and work-life benefits, including medical and dental, as well as: Retirement benefits including defined benefit and defined contribution plans Generous vacation, holiday, and sick time and leave plans Onsite childcare (Ames, Iowa) Life insurance and long-term disability Flexible Spending Accounts Various voluntary benefits and discounts Employee Assistance Program Wellbeing program Iowa State offers WorkFlex options for some positions. WorkFlex offers flexibility on when, where, and how you do your work. For more information, please speak with the Hiring Manager.