Senior Manager, Lifecycle Program Enablement

Responsibilities

• - Own the quality bar for lifecycle marketing strategy, messaging, and creative across every Growth workstream.
• - Review and critique briefs, copy, and creative before they ship, and know what to change so the value to the user is clear and the message cuts through.
• - Coach the team on marketing craft: audience insight, message hierarchy, hooks and CTAs, channel-appropriate copy, and design that supports the story.
• - Partner with Creative, Product Marketing, and GTC to sharpen messaging frameworks, lifecycle brand voice, and reusable content standards.
• - Build message and creative testing into the program, so what we say improves based on evidence, not opinion.
• - Own program and project management across the lifecycle marketing roadmap: intake, prioritization, timelines, and delivery across all three Growth workstreams.
• - Run the team's operating rhythm (roadmap reviews, capacity reviews, weekly delivery cadence) so priority conflicts surface early, not at the deadline.
• - Own capacity planning and assignments for Shared Services build support, including directing the day-to-day BAU support work of Platform & Operations in a project-management sense (that role continues to report to the Director).
• - Keep the team on track: hold a dozen-plus moving campaigns and dependencies in view, and keep marketing-side partners (Creative, Product Marketing, GTC, Retail Partner Marketing) aligned on timelines.
• - Track and report delivery health: on-time rate, cycle time from brief to send, and rework.

Requirements

• - 10+ years of progressive experience in Lifecycle Marketing, CRM, or consumer marketing, including 4+ years managing teams (hiring, developing, and managing performance for teams of 4+, including contractors or agencies).
• - Bachelor's degree in Marketing, Business Administration, or a related field.
• - Exceptional marketing strategist and editor with a portfolio of consumer lifecycle messaging and creative; can diagnose why a message isn't landing and fix it.
• - Proven track record of coaching teams to raise the quality of copy, creative, and campaign strategy.
• - Exceptionally organized program and project manager across many concurrent campaigns and stakeholders.
• - Working fluency in modern marketing engagement platforms such as Braze, Iterable, or Salesforce Marketing Cloud: enough to read a build, know what's possible, and judge execution, though technical platform ownership isn't part of this role.
• - AI-forward leader with hands-on experience adopting AI tools and agents in marketing workflows.
• - Data-informed, test-and-learn mindset applied to messaging and creative.
• - Excellent communication skills, with the ability to influence without authority and give direct, constructive creative feedback at all levels.

Benefits

• - Medical, dental, and vision coverage starting on Day 1
• - Equity (ISOs)
• - 401(k) program
• - Family planning programs + paid parental leave
• - Physical fitness and wellness memberships
• - Emotional and mental health support programs
• - Unlimited PTO + 10 paid federal holidays + our annual, week-long Winter Break
• - Flexible work environment
• - Lunch reimbursement for in-office employees
• - Employee Resource Groups