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Upside

Brand

3.3
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  • People
  • Funding
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Company overview

Upside is a technology company that increases the financial power of people and businesses in the real world. Since 2016, we’ve helped millions of people get more purchasing power on the things they need, and tens of thousands of brick and mortar businesses earn measurable profit – all while contributing to important sustainability initiatives.
Founded in 2016
Washington, District of Columbia, USA
400 employees (42 in marketing)
www.upside.com
55% recommend to a friend
46% positive business outlook

People

Marketing leadership

Ilan Bielas
Ilan Bielas
Head of Marketing Analytics
At the company for 1 year 10 months
Lily Rotter
Lily Rotter
Head of Digital
At the company for 2 years 8 months
Alexcia Chambers
Alexcia Chambers
Head of Corporate Marketing
At the company for 7 years 7 months
Alyson Grobeck
Alyson Grobeck
Director, Retail and Partner Marketing
At the company for 1 year 3 months

Hiring activity

Open marketing jobs over time

10 open now

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$165M

Last raise

$100M

Debt Financing, 4 years ago

Funding history

Apr 2022

Debt Financing Upside · $100M

Apr 2022

Series D Upside · $65M

Aug 2020

Series C Upside

Jan 2020

Series B Upside

Nov 2018

Series B Upside

Audience

Monthly website visitors
463.3K
Month over month+12.8%
Quarter over quarter-23.6%
Top sourceDirect (53.8%)
Ad budget per month$10.0K
Average search rank55.2
Traffic source mix
Direct
53.8%
Search
32.4%

News

Giant Eagle Rolls Out Upside Pay at All Stores
Nov 11, 2025 • Progressive Grocer
How Does Upside Make Money?
Oct 19, 2025 • The Motley Fool
Giant Food and Upside Partner to Personalize the Shopping Experience
Oct 15, 2025 • The Packer

Links

www.upside.comLinkedInCrunchbaseX (Twitter)
Glassdoor

Loading insights...

Headcount +2.3% year over year

Jan 2016

Series A Upside

Referral
8.9%
Paid referral
2.4%
Social
2.3%

LinkedIn followers

Follower count and growth

Total followers

70.1K

12-mo growth

+1.9%

Monthly growth

+0.2%

Salaries

Typical salary range

$206,000 – $217,000

/ yr

Median base

$192,500

Median total

$192,500

Median experience

7.5 years

Submissions

4

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Contribute

Open positions10 open marketing positions

Upside logo

Principal Product Marketing Manager

Upside

USA (Hybrid)

$179K/yr - $215K/yrIn-houseFull-timeSenior level7+ years exp.
6 weeks ago
Upside logo

Staff Forward Deployed Engineer, GTM Platform

Upside

New York City, NY (Hybrid)

$214K/yr - $245K/yrIn-houseFull-time
7 weeks ago
Upside logo

In-Person Assistant – Order Fulfillment, Customer Service & Social Media – College Clothing Brand

Upside

Sunrise, FL (On-site)

In-housePart-time
2 months ago
Upside logo

Lifecycle Marketing Principal, Automations

Upside

District of Columbia, USA (Hybrid)

$170K/yr - $200K/yrIn-houseFull-timeSenior level8+ years exp.
3 months ago
Upside logo

Lifecycle Marketing Principal, Automations & Incentives

Upside

District of Columbia, USA (Hybrid)

$170K/yr - $200K/yrIn-houseFull-timeSenior level8+ years exp.
4 months ago
Upside logo

Lifecycle Marketing Principal, Automations

Upside

USA (Hybrid)

$170K/yr - $200K/yrIn-houseFull-timeSenior level8+ years exp.
4 months ago
View all 10 jobs

Upside insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
2016
Headquarters
Washington, District of Columbia
Employees
201-500
Flat last 12mo
Marketing team
42
11% of company
16 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Series C–like · Flat headcount last 12 months · More mature · Last funding 3+ years ago
Trend
2020-12-28 -> 2025-11-24
Headcount (12 months)
+2.3%
Last funding round
47 months ago
Negative news (120 days)
0
Risk score2/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
463.3K
Month over month+12.8%
Quarter over quarter-23.6%
Top sourceDirect (53.8%)
Traffic source mix
Direct
53.8%
Search
32.4%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
19 competitor sites
Search traffic: 30.3K organic clicks / 435 paid clicks
Organic competitors
0
Paid competitors
5
Keyword change
+3,876
Ad budget per month
$10.0K
Average search rank
55.2
Paid competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Job openings

Shows open jobs, growth, and role changes.

Main result
5 open jobs
Open jobs trend: —
Trend
2024-02-01 -> 2026-02-01

Marketing team size

Shows saved marketing team size.

42
11% of the company • 16 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 42.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
3.3 / 5
Work-life balance
3.4 / 5
Culture
3.2 / 5
Diversity & inclusion
3.2 / 5
Recommend to a friend
55%
Positive business outlook
46%

Funding

Shows saved funding data.

Total funding
$165M
Last raise
Debt Financing
4 years ago
Funding details
Amount raised
$165M
Last round
Debt Financing
Last fundraise
4 years ago

News

Shows saved company news.

Giant Eagle Rolls Out Upside Pay at All Stores
Nov 11, 2025 • Progressive Grocer
How Does Upside Make Money?
Oct 19, 2025 • The Motley Fool
Giant Food and Upside Partner to Personalize the Shopping Experience
Oct 15, 2025 • The Packer
8.9%
Paid referral
2.4%
Social
2.3%

Total followers

70.1K

12-mo growth

+1.9%

Monthly growth

+0.2%

Open jobs growth
—
Biggest role change
—
Latest open role
Senior Software Engineer II