Principal Product Marketing Manager

USA (Hybrid)

$179K/yr – $215K/yrSenior Level7+ years expFull time

Posted 6 hrs ago

Job Summary

Own the voice of the retailer across product strategy and GTM, align Product and RGTM, define the internal GTM hierarchy, and drive adoption of new products.

  • Champion the retailer voice and translate market insights into strategy
  • Coordinate Product and RGTM to align on roadmap priorities
  • Drive adoption of new products and features among target prospects and partners

Job Description

Responsibilities

  • Champion the voice of the retailer, using market and competitive research to highlight opportunities in the product strategy.
  • Ensure internal alignment by acting as the primary liaison between the Product and Retailer Go to Market (RGTM) teams, to champion the voice of the retailer and align on roadmap priorities
  • Define our internal product GTM hierarchy in order to ensure effective and impactful launches and positive retailer reception
  • Contribute to our pricing strategy so that our price point reflects the product's value, covers costs, and meets retailers’ expectations
  • Drive adoption of new products and features among target prospects, channel partners, and the existing Upside retailer partners
  • Help to discover and document new product use-cases based on retailer pain points that could turn into new solutions and product offerings
  • Partner with Revenue Enablement to ensure the Sales and Accounts teams are equipped to tell the product story and accelerate conversion and expansion opportunities

Requirements

  • 7+ years of experience in product marketing, sales enablement, or a related role—preferably in B2B, SaaS, or a high-growth tech environment. Experience with marketplaces is a plus.

Preferred

  • Experience with marketplaces is a plus.

Benefits

  • Medical, dental, and vision coverage starting on Day 1
  • Equity (ISOs)
  • 401(k) program
  • Family planning programs + paid parental leave
  • Physical fitness and wellness memberships
  • Emotional and mental health support programs
  • Unlimited PTO + 10 paid federal holidays + our annual, week-long Winter Break
  • Flexible work environment
  • Lunch reimbursement for in-office employees
  • Employee Resource Groups
Upside logo

Upside

3.3 Glassdoor

Upside is a technology company that increases the financial power of people and businesses in the real world. Since 2016, we’ve helped millions of people get more purchasing power on the things they need, and tens of thousands of brick and mortar businesses earn measurable profit – all while contributing to important sustainability initiatives.

Founded in 2016
Washington, District of Columbia, USA
400 employees (42 in marketing)
55% recommend to a friend
57% CEO approval

Salaries

Posted range

$179K/yr – $215K/yr

Taken straight from the job posting.

See all Upside salaries

Funding

Total Funding
$165M
Last Raise
$100M
Debt Financing, 4 years ago

Funding History

  • Apr 2022
    Debt Financing • $100M
  • Apr 2022
    Series D • $65M
  • Aug 2020
    Series C

Traffic Signals

Monthly Visitors
463.3K
Monthly Google Ads Budget
$10K
Traffic Source Mix
Search
32.4%
Direct
53.8%
Referral
8.9%
Social
2.3%
Paid
2.4%

Headcount Trend

Current headcount: ~400

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