Upside

Brand

3.3

Company overview

Upside is a technology company that increases the financial power of people and businesses in the real world. Since 2016, we’ve helped millions of people get more purchasing power on the things they need, and tens of thousands of brick and mortar businesses earn measurable profit – all while contributing to important sustainability initiatives.

Founded in 2016

Washington, District of Columbia, USA

400 employees (42 in marketing)

55% recommend to a friend

46% positive business outlook

Salaries

Typical salary range

$206,000 – $217,000

/ yr

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People

Marketing leadership

Ilan Bielas

Head of Marketing Analytics

At the company for 1 year 7 months

Lily Rotter

Head of Digital

At the company for 2 years 5 months

Alexcia Chambers

Alexcia Chambers

Head of Corporate Marketing

At the company for 7 years 4 months

Alyson Grobeck

Director, Retail and Partner Marketing

At the company for 1 year

Hiring activity

Open marketing jobs over time

5 open now

Headcount trend

Company growth over the last 12 months

Headcount +2.3% year over year

Funding

Total funding

$165M

Last raise

$100M

Debt Financing, 4 years ago

Funding history

Apr 2022

Debt Financing Upside · $100M

Apr 2022

Series D Upside · $65M

Aug 2020

Series C Upside

Jan 2020

Series B Upside

Nov 2018

Series B Upside

Jan 2016

Series A Upside

Audience

Monthly website visitors

463.3K

Month over month+12.8%

Quarter over quarter-23.6%

Top sourceDirect (53.8%)

Ad budget per month$10.0K

Average search rank55.2

Traffic source mix

Direct

53.8%

Search

32.4%

Referral

8.9%

Paid referral

2.4%

Social

2.3%

LinkedIn followers

Follower count and growth

Total followers

70.1K

12-mo growth

+1.9%

Monthly growth

+0.2%

News

Giant Eagle Rolls Out Upside Pay at All Stores

Nov 11, 2025 • Progressive Grocer

How Does Upside Make Money?

Oct 19, 2025 • The Motley Fool

Giant Food and Upside Partner to Personalize the Shopping Experience

Oct 15, 2025 • The Packer

Links

Glassdoor

Open positions

In-Person Assistant – Order Fulfillment, Customer Service & Social Media – College Clothing Brand

Upside

Sunrise, FL (On-site)

In-housePart-time

Lifecycle Marketing Principal, Automations & Incentives

Upside

District of Columbia, USA (Hybrid)

$170K/yr - $200K/yrIn-houseFull-timeSenior level8+ years exp.

Field Marketing Manager

Upside

Austin, TX (Hybrid)

$96K/yr - $110K/yrIn-houseFull-timeMid level3+ years exp.

Senior Marketing Systems Manager

Upside

Austin, TX (Hybrid)

$127K/yr - $160K/yrIn-houseFull-timeSenior level5+ years exp.

Fractional Head of Growth

Upside

USA (Remote)

In-houseFull-timeSenior level

5 open marketing positions

In-Person Assistant – Order Fulfillment, Customer Service & Social Media – College Clothing Brand

Upside

Sunrise, FL (On-site)

In-housePart-time

Lifecycle Marketing Principal, Automations & Incentives

Upside

District of Columbia, USA (Hybrid)

$170K/yr - $200K/yrIn-houseFull-timeSenior level8+ years exp.

Field Marketing Manager

Upside

Austin, TX (Hybrid)

$96K/yr - $110K/yrIn-houseFull-timeMid level3+ years exp.

Senior Marketing Systems Manager

Upside

Austin, TX (Hybrid)

$127K/yr - $160K/yrIn-houseFull-timeSenior level5+ years exp.

Fractional Head of Growth

Upside

USA (Remote)

In-houseFull-timeSenior level