Senior Manager of Integrated Marketing

Responsibilities

• Lead the internal creative team and external agency partners to develop impactful creative content that exemplifies the differentiation of Rural King vs. competitors.
• Lead work to compel and cohesive creative solutions that align with the Rural King brand's values and resonate with the target audience
• Develop, optimize, and enhance processes to automate, track, and streamline work.
• Partner with various external agency partners to develop, update, and enhance Rural King’s visual identity and branding.
• Develop and direct overall brand creative and visual identity work for the Rural King.
• Develop and execute creative concepts that align with the brand's visual identity and guidelines.
• Create and maintain a library of brand assets, including logos, typography, color palettes, and visual elements.
• Develop a content development strategy to build content necessary to support personalization and diversification of Rural King’s media strategy.
• Partner with the VP of Marketing, and Director of Pricing and Marketing Planning to develop content and creative necessary to activate the Rural King integrated marketing strategy.
• Collaborate with cross-functional teams, including Store Operations, Space Planning and Marketing teams to understand creative needs and objectives, and create impactful, and visually appealing retail store layouts.

Requirements

• At least 5 years of operations/process management experience and bachelor’s degree or equivalent combination of experience and education.
• Proficiency in marketing automation tools.
• Excellent verbal and written interpersonal and communication skills.
• Strong understanding of retail business practices.
• Excellent negotiation and conflict resolution skills.
• Demonstrated ability to adapt in a fast-paced environment.
• Strong analytical and problem-solving skills.
• Excellent organizational skills and attention to detail.
• Demonstrated ability to coach and mentor team members.
• Strong supervisory and leadership skills.

Benefits

• 401(k) plan that provides a 100% match on the first 3% of your contributions and 50% of the next 2%
• Healthcare plans to support your needs
• Virtual doctor visits
• Access to Centers of Excellence with Barnes Jewish Hospital and Mayo Clinic’s Complex Care Program
• 15% Associate Discount
• Dave Ramsey’s SmartDollar Program
• Associate Assistance Program
• RK Cares Associate Hardship Program
• 24/7 Chaplaincy Services
• Company paid YMCA Family Membership