SalaryGuide
SalariesCompaniesJobs
AboutPricingBlogFor Employers
CompaniesRural KingSalaries
Rural King logo

Rural King

Brand

  • Overview
  • Salaries
  • People
  • Audience
  • News
  • Links
  • Insights
  • Jobs

Loading company data...

Loading jobs...

SalaryGuide

The career growth platform that helps marketers earn what they're worth. Transparent salaries, jobs, company intel, and AI tools built for marketers.

For Jobseekers

  • Browse Jobs
  • Marketing Salaries
  • Companies
  • Add Your Salary
  • Pricing

For Employers

  • Employer portal
  • Salary Reports
  • Employer Pricing
  • About for Employers

Company

  • About Us
  • Blog
  • Careers
  • Contact Us
  • Sitemap

Legal

  • Privacy Policy
  • Terms of Service
  • Refund Policy

© 2026 SalaryGuide. All rights reserved.

Open positions8 open marketing positions

Rural King logo

Marketing Planning Coordinator

Rural King

Mattoon, IL (On-site)

$17/hr - $21/hrIn-houseFull-timeMid level1+ years exp.
22 hrs ago
Rural King logo

eCommerce Buyer, Guns

Rural King

Mattoon, IL (On-site)

$70K/yr - $95K/yrIn-houseFull-time
12 days ago
Rural King logo

Division Manager of Digital Marketing

Rural King

Mattoon, IL (On-site)

$80K/yr - $95K/yrIn-houseFull-timeSenior level8+ years exp.
2 months ago
Rural King logo

Marketing Planning Coordinator

Rural King

Mattoon, IL (On-site)

$17/hr - $21/hrIn-houseFull-timeMid level1+ years exp.
3 months ago
Rural King logo

Paid Search Specialist

Rural King

Mattoon, IL (On-site)

$18/hr - $21/hrIn-houseFull-timeMid level2+ years exp.
7 months ago
Rural King logo

Paid Search Manager

Rural King

Mattoon, IL (On-site)

$60K/yr - $68K/yrIn-houseFull-timeMid level3+ years exp.
7 months ago
View all 8 jobs

Company overview

Founded in 1960, Rural King is a family-owned retailer offering a diverse range of products to support those living the rural lifestyle. As of 2023, we operate 134 stores across 13 states in addition to two primary distribution centers. We welcome everyone with a friendly smile and a free bag of popcorn! While our business continues to grow, we are committed to supporting each community we serve as a dependable pillar that goes beyond just our storefronts by supporting local events and groups that align with our values. Our team is comprised of over 9,000 associates that are dedicated to providing quality products at great prices with an extraordinary customer experience no matter how customers interact with the brand. Our associates are our greatest asset and are empowered to take care of their business and their customer. At Rural King, we value teamwork, integrity and continuous improvement. Anyone with the right attitude and initiative has the opportunity for success and advancement. Our people make the difference!
Founded in 1960
USA
4.1K employees (59 in marketing)
www.RKtalent.com

People

Hiring activity

Open marketing jobs over time

8 open now

Headcount trend

Company growth over the last 12 months

Audience

Monthly website visitors
3.1M
Month over month-7.7%
Quarter over quarter+35.1%
Top sourceDirect (50.3%)
Ad budget per month$0.0
Average search rank0
Traffic source mix
Direct
50.3%
Search
44.7%

News

Rural King Plants Roots in Cumberland with First-Ever Maryland Location
Nov 3, 2025 • PR Newswire
Rural King and Christian Artist Anne Wilson Bring Harvest of Hope to Rural Communities
Oct 30, 2025 • citybiz
Man wanted after thefts at local Rural King
Oct 29, 2025 • WSAZ

Links

www.RKtalent.comLinkedInCrunchbase

Loading insights...

Headcount +12.2% year over year
Referral
3.3%
Paid referral
1.1%
Social
0.6%

LinkedIn followers

Follower count and growth

Total followers

32.1K

12-mo growth

+26.7%

Monthly growth

+4.8%

Salaries

Typical salary range

$47,000 – $49,990

/ yr

Median base

$64,000

Median total

$64,000

Median experience

3 years

Submissions

5

Help build salary transparency at Rural King

Share your compensation anonymously to see full data.

Contribute

Rural King insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
1960
Headquarters
USA
Employees
10001+
12.2% growth last 12mo
Marketing team
59
1% of company
43 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Seed-stage · Growing 12.2% last 12 months · More mature
Trend
2022-11-28 -> 2025-11-24
Headcount (12 months)
+12.2%
Last funding round
—
Negative news (120 days)
0
Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
3.1M
Month over month-7.7%
Quarter over quarter+35.1%
Top sourceDirect (50.3%)
Traffic source mix
Direct
50.3%
Search
44.7%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
48 competitor sites
Search traffic: 0 organic clicks / 0 paid clicks
Organic competitors
0
Paid competitors
0
Keyword change
0
Ad budget per month
$0.0
Average search rank
0

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

32.1K

12-mo growth

+26.7%

Monthly growth

+4.8%

Job openings

Shows open jobs, growth, and role changes.

Main result
13 open jobs
Open jobs trend: —
Trend

Marketing team size

Shows saved marketing team size.

59
1% of the company • 43 saved marketing people

Average years of experience

Shows typical years of experience across saved people.

13 years
Based on 3 people.

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 59.

News

Shows saved company news.

Rural King Plants Roots in Cumberland with First-Ever Maryland Location
Nov 3, 2025 • PR Newswire
Rural King and Christian Artist Anne Wilson Bring Harvest of Hope to Rural Communities
Oct 30, 2025 • citybiz
Man wanted after thefts at local Rural King
Oct 29, 2025 • WSAZ
3.3%
Paid referral
1.1%
Social
0.6%
2023-09-01 -> 2026-02-01
Open jobs growth
—
Biggest role change
—
Latest open role
Marketing Planning Specialist