Own the end-to-end digital marketing program, including strategy, planning, execution, and optimization to drive customer acquisition, engagement, retention, and revenue growth across paid, organic, social, and analytics-led initiatives.

Lead cross-functional partnerships with merchandising, e-commerce, creative, IT, and analytics
Define KPIs, budgets, and performance benchmarks to maximize ROI and ROAS

Job Description

Responsibilities

What You’ll do — As a Division Manager of Digital Marketing, you will be responsible for leading the strategy, execution, and optimization of digital marketing programs that drive customer acquisition, engagement, retention, and revenue growth.
This role oversees performance marketing, SEO, paid media, social media, analytics, and emerging digital channels while ensuring alignment with overall business and brand objectives.
The position partners closely with merchandising, e-commerce, creative, IT, and analytics teams to deliver measurable business results.
Digital Marketing Strategy
Develop and execute comprehensive digital marketing strategies aligned with company growth objectives.
Lead annual and seasonal digital marketing planning and budgeting.
Identify opportunities to improve customer acquisition, retention, and lifetime value.
Evaluate emerging digital channels, technologies, and AI-driven marketing opportunities.
Establish KPIs and performance benchmarks across all digital programs.
Performance Marketing

Requirements

Bachelor’s degree in marketing, Business, Communications, Analytics, or a related field; MBA preferred.
8–12+ years of digital marketing experience, including 3–5+ years leading high-performing teams.
Experience in retail, e-commerce, omnichannel, or consumer-facing brands preferred.
Proven success managing and optimizing multi-million-dollar media budgets, including forecasting and allocation.
Expertise in Paid Search platforms, including Google Ads and Microsoft Ads.
Strong understanding of SEO, AI Search Optimization, and organic search strategies.
Experience managing Paid Social, Programmatic Media, and integrated cross-channel campaigns.
Proficiency in web analytics and performance reporting using GA4, Adobe Analytics, or similar tools.
Skilled in attribution modeling, marketing measurement, and performance optimization.
Experience with Conversion Rate Optimization (CRO) and marketing automation platforms.

Rural King

Founded in 1960, Rural King is a family-owned retailer offering a diverse range of products to support those living the rural lifestyle. As of 2023, we operate 134 stores across 13 states in addition to two primary distribution centers. We welcome everyone with a friendly smile and a free bag of popcorn! While our business continues to grow, we are committed to supporting each community we serve as a dependable pillar that goes beyond just our storefronts by supporting local events and groups that align with our values. Our team is comprised of over 9,000 associates that are dedicated to providing quality products at great prices with an extraordinary customer experience no matter how customers interact with the brand. Our associates are our greatest asset and are empowered to take care of their business and their customer. At Rural King, we value teamwork, integrity and continuous improvement. Anyone with the right attitude and initiative has the opportunity for success and advancement. Our people make the difference!

Founded in 1960

USA

4.1K employees (59 in marketing)

www.RKtalent.com

Traffic Signals

Monthly Visitors

3.1M

Traffic Source Mix

44.7%

Direct

50.3%

Referral

3.3%

Social

0.6%

Paid

1.1%

Headcount Trend

Current headcount: ~4.1K

Marketing Team

Marketing Team Size

36 (1% of company)

Marketing Roles Posted (Last 30 Days)

Marketing jobs

Division Manager of Digital Marketing

Marketing Planning Coordinator

Paid Search Specialist

Paid Search Manager

Social Content Associate

Digital Social Content Associate

All marketing roles in the US

All marketing roles in the US

Division Manager of Digital Marketing

Marketing Planning Coordinator

Paid Search Specialist

Paid Search Manager

Social Content Associate

Digital Social Content Associate

Division Manager of Digital Marketing

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Rural King

Traffic Signals

Headcount Trend

Marketing Team

Recent News

All marketing roles in the US

All marketing roles in the US

Division Manager of Digital Marketing

Marketing Planning Coordinator

Paid Search Specialist

Paid Search Manager

Social Content Associate

Digital Social Content Associate

Division Manager of Digital Marketing

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Rural King

Traffic Signals

Headcount Trend

Marketing Team

Recent News