Senior Integrated Campaign Manager

Responsibilities

• Run every product launch with Product Marketing as one integrated campaign across paid digital, email, content, web, events, SDR outreach, and partners, mapped to personas and target accounts and scaled by launch tier.
• Build the launch template and integrated campaign playbook so new launches, verticals, and regions plug in without a rebuild, making integrated campaigns a top source of pipeline.
• Run always-on ABX programs for priority verticals and named accounts, keeping momentum between launches with vertical narratives, customer proof, and competitive plays.
• Run pre-event, onsite, and post-event campaigns with Events & Field Marketing, including AWS re:Invent and Deepgram's flagship events, so booth meetings become pipeline.
• Co-design sequences, talk tracks, and proof steps with SDR leadership for every campaign.
• Run partner campaigns with Partner Marketing and partners like AWS, Twilio, and NVIDIA, including MDF-funded programs, with reporting that connects partner activity to pipeline.
• Set KPIs before every launch, report weekly, and run a retro on each campaign; with Marketing Ops, show how campaigns move pipeline from first touch to closed deal, and make the call on what to scale and what to cut.
• Own the cross-functional campaign calendar and intake process that Demand Gen, Product Marketing, Brand, Content, Events, and Sales plan against.

Requirements

• Has taken a product launch to market as one integrated campaign across multiple channels, thinking in launch tiers, personas, and buyer journeys.
• Runs account-based programs for enterprise buyers and can show the pipeline and revenue they produced.
• Turns a positioning doc into one story across ad copy, email, landing page, and SDR opener, leading with the buyer's problem and proof rather than feature lists.
• Builds campaign sequences hands-on with SDR teams in Outreach or a similar tool.
• Knows Salesforce campaign structures well enough to trace campaigns, including partner and MDF programs, from first touch to closed deal, and builds the analysis that shows what's working.
• Sets KPIs up front, runs honest retros, and cuts what isn't working.
• Creates lightweight, agile processes like a shared calendar and intake that many teams actually use, and keeps alignment without formal authority.
• Operates AI-native: builds human+AI workflows for briefs, copy variants, list building, and reporting.
• Keeps rigor when the roadmap shifts and the plan changes often.

Preferred

• Typically ~5–7 years in B2B marketing, including several years running integrated, ABM/ABX, or demand gen campaigns at a fast-growing technical company (dev tools, cloud, data infrastructure, or AI), or equivalent demonstrated experience.
• Hands-on with HubSpot, Outreach, and Salesforce, plus Dreamdata or a similar attribution tool, and LinkedIn and Google Ads.
• Ran hyperscaler or ISV co-marketing, including MDF programs.
• Marketed to contact center, healthcare, financial services, or public-sector buyers.
• Close working experience with product marketing on launches, value stories, and messaging.