Director, Integrated Strategy & Analytics

Responsibilities

• Translate campaign, creator, social, and reporting data into clear insights, recommendations, and executive-ready narratives for the LUXE division and brand teams.
• Connect creator program performance to brand objectives and KPIs, including awareness, engagement, consideration, conversion, content effectiveness, and audience signals.
• Partner with Data & Reporting teams to interpret dashboards, reporting outputs, campaign results, and measurement frameworks.
• Work with strategy, creator, creative, and client leads to identify performance patterns, optimization opportunities, and learnings that inform future planning.
• Support division-level needs such as quarterly learnings, brand comparisons, program benchmarks, category observations, and special analytics projects.
• Mentor team members by helping them strengthen analytical thinking, data storytelling, and strategic recommendations.

Requirements

• 10+ years of experience in strategy and data analytics, ideally with exposure to beauty, luxury, lifestyle, and/or consumer brands.
• Experience working with marketing, social, creator, influencer, or campaign performance data and translating findings into clear recommendations.
• Strong data storytelling, communication, and presentation skills, with the ability to tailor insights for executive, client, and cross-functional audiences.
• Familiarity with creator and social platforms such as TikTok, Instagram, YouTube, and emerging channels, plus an understanding of how creator marketing supports broader brand goals.
• Comfort working with dashboards, reporting tools, spreadsheets, or analytics and creator platforms such as Power BI, Tableau, Sprinklr, CreatorIQ, Traackr, Captiv8, or similar tools.
• Strong organization and attention to detail, especially when connecting multiple reporting inputs into one clear narrative.
• Experience in beauty, luxury, prestige, or lifestyle categories is helpful, but curiosity and the ability to learn the category deeply are just as important.
• People management or mentorship experience is important, especially if you enjoy helping others build confidence in analytical thinking and storytelling.

Preferred

• Excellent Storytelling: Turns complex performance data into clear, compelling narratives that drive decisions.
• Data Visualization: Builds clean, easy-to-read reporting views that make insights accessible for teams and leaders.
• Influencer Marketing: Understands how creator performance connects to brand priorities, audience behavior, and business goals.
• Presentation Skills: Communicates findings confidently across executive, brand, and cross-functional audiences.

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.