Senior Manager Editorial & Content Strategy

New York City, NY (On-site)

$105K/yr – $188K/yrSenior Level5+ years expOther

Posted 2 days ago

Job Summary

Own and shape multi-channel fashion brand copy, translating strategies into compelling customer stories while preserving brand voice; collaborate across Creative, Merchandising, Brand Marketing, CRM, Social, Paid Media, and Ecommerce to guide editorial planning and ensure quality across campaigns and channels.

  • Own multi-channel copy development from concept to execution
  • Collaborate with Creative, Merchandising, Brand Marketing, CRM, Social, Paid Media, and E-Commerce

Job Description

Responsibilities

  • Write clear, engaging, brand-right copy across ecommerce, email, social media, paid media, retail marketing, product storytelling, campaign messaging, headlines, landing pages, and additional customer-facing communications.
  • Translate product strategies, seasonal campaigns, and marketing initiatives into compelling customer stories.
  • Adapt messaging appropriately for each platform while maintaining consistency in brand voice.
  • Support campaign concepting through headlines, messaging ideas, and creative collaboration.
  • Ensure copy reflects established brand voice, editorial standards, grammar, tone, and messaging guidelines.
  • Proofread and edit content for clarity, accuracy, consistency, and quality.
  • Research fashion, culture, competitive brands, and customer trends to strengthen storytelling.
  • Support development of seasonal messaging frameworks and editorial planning.
  • Partner closely with Creative, Merchandising, Brand Marketing, CRM, Social, Paid Media, and E-Commerce throughout content development.
  • Participate in creative reviews and incorporate feedback throughout the process.

Requirements

  • Bachelor’s degree or equivalent experience in English, Journalism, Communications, Marketing, Creative Writing, or related field.
  • 5-7 years of copywriting and content experience.
  • Experience writing for fashion, retail, lifestyle, ecommerce, or consumer brands preferred.
  • Strong portfolio demonstrating brand storytelling across multiple channels.
  • Excellent writing, editing, proofreading, and communication skills.

Benefits

  • Medical, pharmacy, dental and vision coverage
  • 401(k) and Roth 401(k) with Company match
  • Merchandise discount
  • Paid Time Off
  • Parental leave for new moms and dads
  • Part-time associates may be eligible to receive paid sick leave, public health emergency leave and to participate in the 401(k) and Roth 401(k) with Company match. Additionally, part-time associates are eligible to receive a merchandise discount, and to choose voluntary benefits through YouDecide. Full-time associates may be eligible to participate in our incentive plan.
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Express

3.2 Glassdoor

EXPRESS is a multichannel fashion brand dedicated to creating confidence and inspiring self-expression. Since its launch in 1980, the brand has embraced a design philosophy rooted in modern, confident and effortless style. Whether dressing for work, everyday or special occasions, EXPRESS ensures you look and feel your best, wherever life takes you. Customers can experience our brand in over 400 Express retail stores, Express Factory Outlet stores and online at www.express.com.

Founded in 1980
Columbus, Ohio, USA
45% recommend to a friend
48% CEO approval

Salaries

Posted range

$105K/yr – $188K/yr

Taken straight from the job posting.

See all Express salaries

Marketing Team

Median Career Experience
7 years
Median Tenure
8.6 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$164.8M
Last Raise
$24.8M
Post IPO Equity, 3 years ago

Funding History

  • Dec 2022
    Post IPO Equity • $24.8M
  • Jan 2021
    Post IPO Debt • $140M

Traffic Signals

Monthly Google Ads Budget
$203.6K

Recent News

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Senior Manager Editorial & Content Strategy

Express · New York City, NY · On-site