Senior Manager Editorial & Content Strategy

Responsibilities

• Write clear, engaging, brand-right copy across ecommerce, email, social media, paid media, retail marketing, product storytelling, campaign messaging, headlines, landing pages, and additional customer-facing communications.
• Translate product strategies, seasonal campaigns, and marketing initiatives into compelling customer stories.
• Adapt messaging appropriately for each platform while maintaining consistency in brand voice.
• Support campaign concepting through headlines, messaging ideas, and creative collaboration.
• Ensure copy reflects established brand voice, editorial standards, grammar, tone, and messaging guidelines.
• Proofread and edit content for clarity, accuracy, consistency, and quality.
• Research fashion, culture, competitive brands, and customer trends to strengthen storytelling.
• Support development of seasonal messaging frameworks and editorial planning.
• Partner closely with Creative, Merchandising, Brand Marketing, CRM, Social, Paid Media, and E-Commerce throughout content development.
• Participate in creative reviews and incorporate feedback throughout the process.

Requirements

• Bachelor’s degree or equivalent experience in English, Journalism, Communications, Marketing, Creative Writing, or related field.
• 5-7 years of copywriting and content experience.
• Experience writing for fashion, retail, lifestyle, ecommerce, or consumer brands preferred.
• Strong portfolio demonstrating brand storytelling across multiple channels.
• Excellent writing, editing, proofreading, and communication skills.

Benefits

• Medical, pharmacy, dental and vision coverage
• 401(k) and Roth 401(k) with Company match
• Merchandise discount
• Paid Time Off
• Parental leave for new moms and dads
• Part-time associates may be eligible to receive paid sick leave, public health emergency leave and to participate in the 401(k) and Roth 401(k) with Company match. Additionally, part-time associates are eligible to receive a merchandise discount, and to choose voluntary benefits through YouDecide. Full-time associates may be eligible to participate in our incentive plan.