Senior Manager of Digital Marketing

Responsibilities

• Lead the annual marketing planning process and execution of comprehensive digital marketing strategies for assigned hotels.
• Develop, execute, and optimize digital advertising campaigns across display, search, metasearch, paid social media, and other channels to drive website traffic, online bookings, and revenue.
• Serve as the primary marketing partner for assigned properties, collaborating with Revenue Management, Sales, and Operations leadership to evaluate and optimize marketing strategies.
• Manage digital marketing budgets, ensuring effective channel allocation, return on advertising spend, and alignment with business objectives.
• Lead partnership, co-op, loyalty, and brand-supported marketing campaigns in collaboration with corporate brand partners.
• Oversee branded and independent hotel websites, ensuring content accuracy, alignment with property positioning, search performance, and overall site health.
• Develop upselling and cross-selling strategies to increase non-room revenue from food and beverage outlets, meetings and events, spas, wellness services, activities, and other hotel amenities.
• Oversee social media strategy, including content development, publishing, community engagement, and paid advertising.
• Lead and develop direct and indirect reports responsible for executing digital marketing strategies and campaigns.
• Manage relationships with third-party vendors, agencies, technology providers, and digital marketing partners.

Requirements

• Bachelor’s degree in Marketing or a related field, or equivalent professional experience.
• Minimum five (5) years of digital marketing experience within the hospitality industry.
• Demonstrated experience developing and managing business-to-consumer digital advertising campaigns across display, search, metasearch, SEO, SEM, paid social media, and other digital channels.
• Minimum three (3) years of people leadership experience, with a demonstrated ability to coach, develop, and support team members.
• Experience managing digital marketing strategies across a portfolio of multiple hotel properties.
• Proficiency with website content management systems, including WordPress, Adobe Experience Manager, or similar platforms.
• Experience with web analytics tools and the ability to interpret performance data to optimize campaigns and digital platforms.
• Experience managing online listings and advertising across online travel agencies, third-party booking platforms, and customer review channels.
• Excellent project management and organizational skills, with the ability to manage multiple priorities and meet deadlines.
• Strong written and verbal communication skills with the ability to collaborate effectively across departments and organizational levels.

Preferred

• Preferred background in independent or boutique hotels and resorts
• Working knowledge of artificial intelligence tools, techniques, and marketing best practices preferred
• Basic graphic design experience and familiarity with Adobe Creative Suite, Canva, or similar design tools preferred
• Proactive and innovative approach, with a commitment to monitoring digital marketing trends and implementing industry best practices

Benefits

• Stonebridge offers comprehensive benefits including medical, dental, vision, PTO, 401(k) matching, wellness support, life and disability coverage, savings accounts, tuition aid, and travel and lodging perks.