Senior Manager, Brand Marketing

Responsibilities

• Translate KREWE's overarching brand and marketing strategy into integrated marketing plans that drive awareness, consideration, customer acquisition, and revenue.
• Own the development and orchestration of campaign, product launch, and go-to-market plans across Retail, eCommerce, CRM, Paid Media, Wholesale, and Organic Social.
• Partner with cross-functional channel leaders to understand business objectives, identify marketing opportunities, and develop compelling, commercially effective approaches to support them.
• Own the integrated marketing calendar, ensuring alignment across campaigns, product launches, channel priorities, and business initiatives.
• Drive cross-functional campaign execution, ensuring clear deliverables, ownership, timelines, and accountability.
• Partner with the VP of Marketing to define, evolve, and consistently apply KREWE's brand voice and messaging across all consumer-facing marketing communications.
• Own messaging strategy and copy direction across campaigns, email, SMS, paid media, organic social, website, retail, wholesale, and other brand touchpoints.
• Develop compelling campaign narratives, messaging frameworks, and copy concepts that balance brand storytelling with commercial objectives.
• Oversee copywriting development and execution, providing clear direction, editing, and quality control to ensure all communications meet KREWE's creative and brand standards.
• Maintain consistency in brand voice while adapting messaging to the objectives, audiences, and requirements of individual channels.

Requirements

• 7+ years of experience in brand or integrated marketing, preferably within fashion, luxury, lifestyle, or premium consumer brands.
• Proven ability to translate broader brand and business strategies into compelling integrated marketing campaigns and communications that drive measurable results.
• Exceptional marketing judgment, creative instincts, and storytelling ability, with a strong understanding of how to balance brand building and commercial performance.
• Outstanding writing, editing, and verbal communication skills, with demonstrated experience owning brand voice, campaign messaging, and copy direction across multiple channels.
• Hands-on experience developing comprehensive creative briefs, campaign concepts, and go-to-market plans independently.
• Strong understanding of omnichannel marketing across Retail, eCommerce, CRM, Paid Media, Wholesale, and Organic Social.
• Demonstrated experience developing and leading organic social strategies, with a strong understanding of content, audience engagement, platform dynamics, and performance.
• Ability to independently assess business objectives, develop strategic recommendations, and translate them into actionable marketing plans without extensive direction.
• Strong creative sensibility and experience collaborating closely with designers, art directors, and creative teams to develop high-quality brand communications.
• Exceptional project management, organizational, and cross-functional leadership skills, with the ability to manage multiple priorities in a fast-paced environment.

Benefits

• - Competitive wage
• - Group health plans: health, vision and dental insurance
• - Welfare benefits: life, ad&d, supplemental voluntary coverage
• - FSA Plan & HSA Program
• - 401(K) Investment Options
• - Adoption Assistance, EAP, Commuter Benefits
• - Paid Parental Leave
• - Quarterly Cultural Spend
• - Ongoing Training and Development, an Educational Allowance
• - 10 paid holidays and Paid Time Off accrual