Brand & Marketing Specialist

Hurst, TX (On-site)

$75K/yr – $95K/yrMid Level4+ years expFull time

Posted 3 hrs ago

Job Summary

Own the end-to-end digital and local marketing program to drive leads and local awareness, coordinating multi-channel campaigns, local SEO, CRM workflows, and partnership events.

  • Manage multi-channel campaigns across paid, organic, and local channels
  • Optimize local SEO, listings, and review programs
  • Align with sales on lead qualification and CRM nurture

Job Description

Responsibilities

  • Develop and execute integrated multi-channel marketing campaigns spanning paid digital ads, SEO, social media, and direct mail.
  • Manage local SEO, Google Business Profiles, website content, and online review generation to dominate local search rankings.
  • Track cost-per-lead (CPL) and return on ad spend (ROAS) across PPC channels (Google Ads, Meta, local service ads).
  • Coordinate company participation in regional home & garden shows, neighborhood sponsorships, and community festivals.
  • Partner closely with sales leadership to optimize lead qualification pipelines, CRM workflows, and customer follow-up campaigns.

Requirements

  • Bachelor's degree in Marketing, Advertising, Business, or Communications.
  • Four or more years of digital and local marketing experience, preferably within residential home improvement or construction.
  • Demonstrated proficiency with Google Ads, Meta Ads Manager, Google Analytics 4, and SEO optimization tools.
  • Experience utilizing CRM software (Salesforce, HubSpot, or JobNimbus) for marketing attribution and lead tracking.
  • Legally authorized to work in the United States.

Benefits

  • comprehensive benefits
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Joblet-AI

Joblet is a precision-driven job discovery and application platform built to streamline how professionals find and pursue career opportunities.By combining smart role matching, optimised applications, and real-time application tracking, Joblet enables candidates to focus on relevant opportunities with clarity and efficiency.Users upload their resume once, discover curated roles tailored to their skills, apply rapidly through an intuitive interface, and track progress in a centralised dashboard, reducing friction across the job search journey.Built for modern hiring needs and designed to enhance career outcomes, Joblet supports meaningful matches that reflect both candidate intent and role requirements.

Founded in 2025
Bengaluru South, Karnataka, IND
1 employees

Salaries

Posted range

$75K/yr – $95K/yr

Taken straight from the job posting.

The middle of this range ($85K) is 16% above the median base salary for Brand Marketing Specialist roles in the United States ($73K).

Brand Marketing Specialist median pay in the United States

$73K/yr

Most pay falls between $66K and $79K. Based on 22 salaries.

See all Joblet-AI salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
5

Traffic Signals

Monthly Google Ads Budget
$80

Headcount Trend

Current headcount: ~1
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Brand & Marketing Specialist

Joblet-AI · Hurst, TX · On-site