Senior Manager, Acquisition & Growth Strategy

Responsibilities

• Own new subscriber volume. Set the acquisition strategy and be accountable for gross new subscribers across every channel.
• Lead paywall testing. Design and run tests on meter limits, friction and targeting, balancing subscriber growth against audience and engagement.
• Own subscription landing pages and checkout. Run a continuous testing program on page design, plan presentation, messaging and checkout flow.
• Shape pricing and promotional offers. Bring data and test results to pricing and offer decisions led by the VP, Direct-to-Consumer, and run offer tests in market.
• Oversee paid acquisition across search, paid social, programmatic and app install. Consolidate account structures so platforms get enough conversion volume to optimize.
• Build the conversion signal. Partner with product and engineering on pixel and server-side tracking, custom conversions by plan and term, and conversion values.
• Prove what drives growth. Design attribution windows, holdouts and incrementality tests, and build a measurement approach Finance trusts.
• Activate first-party audiences, including landing-page abandoners and engaged readers, through our CDP and reverse-ETL stack.
• Move at the speed of news. Run a playbook that puts paid and on-site promotion behind major market stories within hours.
• Own the growth testing roadmap across paywall, landing pages, offers and media, with a shared log of results and decisions.

Requirements

• 8+ years in growth or performance marketing, with at least 4 years driving subscriber acquisition for a subscription or DTC business.
• A track record of growing subscriber volume while managing CAC, with budgets in the multi-million-dollar range.
• Hands-on experience running paywall, landing page, checkout or offer tests, and turning results into decisions.
• Hands-on expertise in Google, Meta and programmatic buying, including account structure, bidding and algorithm learning phases.
• Deep working knowledge of conversion tracking: pixels, server-side conversion APIs, custom conversions and conversion values.
• Experience designing incrementality tests (holdouts, geo tests) and explaining the results to Finance.
• Strong grounding in testing and statistics: sample sizing, test duration and reading results honestly.
• Comfort with SQL, spreadsheets and analytics tools, and the ability to build a forecast.
• Experience managing agencies and cross-functional partners in product, engineering and editorial.
• Clear, direct communication with executives.

Preferred

• Experience in news, media or financial information subscriptions.
• Experience launching a new subscription product or paywall.
• Familiarity with tools like Hightouch, Amplitude, Piano or Braze.
• Experience with app install and in-app subscription campaigns.
• Interest in markets and investing.

Benefits

• This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, and a variety of other discounts and perks.