Senior Lead of Marketing Operations & MarTech

Responsibilities

• Architect and manage the global Marketing Operations vision, roadmap, and technology stack, ensuring seamless integration between Marketing Automation, CRM (Salesforce), Data Warehouses, and PLG tools.
• Lead the evaluation, procurement, implementation, and optimization of all marketing technology (MarTech) software and vendor relationships.
• Establish rigorous data governance standards, data hygiene practices, GDPR/CCPA compliance, and database enrichment strategies to ensure reliable database health and segmentation.
• Design and optimize end-to-end lead and account routing, scoring models, funnel stage definitions, and SLA tracking in close collaboration with SalesOps and RevOps.
• Develop comprehensive analytics, attribution modeling, and reporting dashboards to evaluate pipeline contribution, marketing ROI, and campaign performance for executive leadership.
• Partner with Demand Generation, Product Marketing, and Field Marketing to streamline campaign execution processes, SLA enforcement, and operational readiness.
• Support Product-Led Growth (PLG) initiatives by building telemetry integrations between user product usage data and marketing automation workflows to drive conversion and expansion.
• Oversee marketing budget operations, vendor procurement, contract renewals, and financial tracking to ensure efficient resource allocation.
• Hire, mentor, and scale a world-class Marketing Operations team, fostering a culture of operational excellence, automation, and continuous improvement.

Requirements

• 10+ years of progressive experience in Marketing Operations, Marketing Technology, or Revenue Operations within high-growth B2B SaaS or enterprise technology companies.
• Deep expertise in enterprise MarTech architecture, including Marketing Automation platforms (Marketo, HubSpot), CRM (Salesforce), CDPs, enrichment tools, and attribution platforms (Bizible/Adobe Attribution).
• Proven track record of designing multi-touch attribution systems, lead/account scoring models, and executive reporting framework.
• Strong technical understanding of APIs, webhooks, data warehousing (Snowflake, BigQuery), and data governance frameworks (GDPR, CCPA).
• Experience supporting both Product-Led Growth (PLG) self-serve motions and enterprise sales-assisted GTM frameworks.
• Exceptional analytical abilities with a data-driven approach to problem-solving, process optimization, and cross-functional leadership.
• Demonstrated success leading, mentoring, and scaling high-performing technical and operations teams.
• Experience operating across regions.
• Experience with partner and ecosystem marketing.

Benefits

• Comprehensive Health Coverage: Medical, dental, and vision coverage for employees and eligible dependents.
• Meaningful Equity: RSUs that give employees a stake in the company's long-term success.
• Retirement Savings: 401(k) matching (U.S.) and pension contributions (U.K.).
• Flexible Time Off: Unlimited PTO, company holidays, and floating holidays to support work-life balance.
• Company-Wide Winter Break: Two weeks of company closure each winter to disconnect and recharge.
• Paid Parental & Family Leave: Paid leave to support you and your family through life's important moments.
• Professional Development: Annual learning and development allowance to support your professional growth.
• Wellness Benefits: Wellness and work-from-home stipends to support your physical and mental well-being.
• Sabbatical Program: Four weeks of paid sabbatical leave after four years of service.
• Flexible Work: Flexible schedules and a hybrid work model for our office-based teams.