Monroe Tractor

Senior Integrated Marketing Manager

New York, USA (On-site)

$80K/yr – $100K/yrSenior Level7+ years expFull time

Posted 4 hrs ago

Job Summary

Own and lead a focused B2B marketing function, directing a small team and cross-functional programs that tie campaigns to tangible business outcomes across channels.

  • Lead two direct reports and coordinate cross-functional initiatives with branch managers, sales, and leadership
  • Design and optimize digital campaigns across Google, Meta, and allied platforms
  • Align marketing programs with business goals using HubSpot and project-management tooling

Job Description

Responsibilities

  • Manage 2 direct reports, delegate tasks, coordinate workloads and deadlines, establish effective briefs and road maps, develop employees and create clear ownership
  • Work directly with branch managers, department heads, sales, recruiting, and executive leadership to identify opportunities, understand desired outcomes, develop programs, and connect marketing activity to business outcomes
  • Collaboratively design channel strategies and personally build, launch, monitor, adjust, and report on digital campaigns in Google, Meta, and other appropriate platforms. Direct creative and production support when needed
  • Improve audience segmentation, targeted emails, automated nurture / drip campaigns, forms, and customer follow-up. Collaborate with the Product Specialist Director on technical routing and system dependencies
  • Drive improvements to landing pages, customer-facing content, site visibility, and conversion paths; incorporate answer-engine optimization alongside SEO
  • Use available HubSpot, Monday.com, and AI capabilities where useful to simplify processes, evaluate both traditional and digital activity, define useful KPIs, and turn performance into recommendations

Requirements

  • 7+ years of progressive, hands on B2B marketing experience, including independently launched and improved integrated programs
  • Strong working proficiency with HubSpot or comparable CRM / automation, digital ads, lifecycle / email campaigns, analytics, website optimization, and SEO
  • Self-directed and practical: balances strategic thinking, technical implementation, and supportive management in a small department
  • Can explain real examples from opportunity through execution, results, and improvement – not just delegated vendor work
  • Experience managing multiple projects concurrently and effectively
  • Excellent oral communication and organizational skills
  • Ability to communicate with diverse audiences
  • Experience using Monday.com or other project management tools as plus

Preferred

  • Experience managing, leading, or supervising people is preferred; a proven ability to delegate, foster employees, and coordinate cross-functional teams is essential
  • Experience using Monday.com or other project management tools as plus

Benefits

  • Medical, Dental & Vision Insurance
  • Health Savings Account (Employer + Employee Contributions)
  • Accident & Disease Insurance
  • 401K Plan + Match
  • Competitive Paid Time Off Policy
  • Short/Long Term Disability
  • Annual Reviews

Salaries

Posted range

$80K/yr – $100K/yr

Taken straight from the job posting.

Integrated Marketing median pay in the United States

$124K/yr

Most pay falls between $95K and $172K. Based on 533 salaries.

See all Integrated Marketing salariesSee more Integrated Marketing jobs
See all Monroe Tractor salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Senior Integrated Marketing Manager

Monroe Tractor · New York, USA · On-site