Integrated Marketing Lead

Responsibilities

• Plan and execute social media-led campaigns from concept through measurement.
• Support partner and product-led launches with coordinated social, influencer, and paid promotion.
• Assist in the planning, execution, and tracking of integrated marketing campaigns across digital, social, paid, influencer, and events.
• Execute ad-hoc partner and product launches as needed, moving quickly without sacrificing quality.
• Coordinate with the growth marketing contractor so paid campaigns support key launches and campaigns.
• Explore, evaluate, and manage the brand's entry and presence on new and emerging social platforms.
• Run social listening to track sentiment, surface trends and conversations, inform content and campaign strategy, and bring community and customer feedback back to Product and other teams.
• Own daily social management and content creation across all Walrus channels, written for enterprise decision-makers, business press, and credible builders.
• Build and scale the Walrus YouTube channel by developing a content roadmap, managing uploads, and optimizing content for maximum reach.
• Build and maintain a formulaic content schedule — a repeatable cadence of content formats and series that keeps channels consistently active.

Requirements

• 6 – 9 years of experience in integrated, social, or growth marketing, with demonstrated ownership of B2B brand social channels.
• Experience running influencer programs, including paid partnerships with B2B thought leaders, agency management, contracts, and budget.
• Hands-on paid or growth marketing experience, including shaping strategy, reviewing performance against pipeline, lead, and signup targets, and working with agencies or contractors who run day-to-day execution.
• Experience supporting events, including merch, on-site activations, and guerrilla marketing.
• Experience running partner or co-marketing campaigns with enterprise customers or ecosystem partners.
• Proven B2B marketing experience, ideally with enterprise audiences.
• Experience running social listening and translating insights into content and campaign decisions.
• Experience supporting executive or leadership communications on social.
• Strong organizational and project management skills, with the ability to manage multiple tasks and deadlines.
• Excellent written and verbal communication skills.