Integrated Marketing Manager

Responsibilities

• Execute Sparkfund's content strategy by developing engaging blogs, articles, white papers, case studies, infographics, talking points, and other marketing materials.
• Partner with internal subject matter experts and executives to translate technical expertise into compelling thought leadership that educates the market on distributed capacity and Sparkfund's DCP model.
• Develop presentations, briefing materials, speaker decks, and talking points for conferences, industry engagements, and media opportunities.
• Create and maintain sales enablement materials, including program collateral, case studies, one-pagers, and proposal content supporting utility and large-load customer conversations.
• Manage the content calendar and asset library, ensuring materials are accurate, on-brand, and delivered on schedule.
• Publish and maintain website content while incorporating search engine optimization (SEO) and generative engine optimization (GEO) practices.
• Coordinate marketing execution across paid, earned, shared, and owned channels, including digital, website, social media, email, and public relations.
• Manage Sparkfund's industry event presence, including conferences, sponsorships, speaking engagements, and related logistics.
• Identify and pursue speaking opportunities for company leaders and subject matter experts, including conference sessions, panels, and industry presentations.
• Coordinate speaker submissions, preparation, presentations, schedules, and on-site event support.

Requirements

• 4+ years of experience in integrated marketing, content marketing, multichannel marketing, or a related discipline.
• Experience in B2B marketing, particularly with utilities, government organizations, or large enterprise customers.
• Strong writing, editing, and content development skills, with the ability to translate complex or technical information into clear, compelling messaging.
• Experience coordinating marketing activities across multiple channels, including content, digital, social media, email, events, or public relations.
• Strong project management and organizational skills, with the ability to manage multiple initiatives, stakeholders, and deadlines simultaneously.
• Demonstrated ability to collaborate across teams and communicate effectively with senior leaders, technical experts, and external partners.
• Ability to work independently, manage competing priorities, and adapt to changing business needs in a remote environment.

Preferred

• Agency experience in marketing, communications, or public relations.
• Experience in the energy, utilities, or infrastructure industries.
• Experience developing thought leadership content with executives and technical subject matter experts.
• Hands-on experience coordinating conferences, sponsorships, speaking engagements, and industry events.
• Familiarity with HubSpot or similar marketing platforms and content management systems.
• Experience with SEO, GEO, and digital content performance measurement.
• Experience using AI-powered content development, marketing, or productivity tools.
• Familiarity with grid modernization, utility resource planning, or distribution-grid technologies.

Benefits

• Employer-subsidized medical, dental, vision, disability, and life insurance
• 401(k) retirement plan with a 2% employer match
• Flexible vacation policy
• Paid federal holidays
• Flexible Fridays, (half-day Fridays every week)
• 12 weeks of gender-neutral paid caregiver leave
• One-time work-from-home stipend for eligible remote roles
• Monthly phone and internet allowance