Senior Integrated Marketing Manager - Kenra Professional

Responsibilities

• Lead, inspire, and develop a team of marketing professionals, providing strategic direction, performance management, mentorship, and development to build a high-performing integrated marketing team
• Drive the strategy, planning, and execution of integrated 360° marketing campaigns and go-to-market initiatives that drive awareness, demand, engagement, and conversion across consumer, professional, retail, and digital channels
• Own the annual integrated marketing calendar, budget planning process, and strategic integrated marketing roadmap, presenting plans, priorities, and performance results to senior leadership
• Champion integrated marketing excellence by developing processes, workflows, and planning frameworks that improve team efficiency, collaboration, and execution across the organization
• Serve as the primary cross-functional integrated marketing lead, ensuring alignment across Sales, Product Development, Creative, Social/PR, Education, and Executive Leadership teams
• Guide the development of in-store merchandising strategies, promotional programs, and retail marketing materials supporting both professional and consumer retail partners
• Partner with Key Account Sales Managers to develop customer-specific marketing strategies, activation plans, and sell-through programs, while equipping retail partners with compelling marketing assets, launch materials, product education tools, and promotional resources to drive sales and support retailer growth objectives
• Lead the strategy and oversee website content strategy, optimization initiatives, and Direct-to-Consumer (DTC) marketing programs designed to drive traffic, conversion, and customer lifetime value across our website and across retail partner websites
• Direct email and SMS programing, providing strategic oversight to drive customer acquisition, engagement, retention, and revenue growth
• Establish KPIs, monitor campaign performance, and leverage consumer, retailer, and market insights to identify opportunities, inform decision-making, and drive continuous optimization

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field
• 7+ years of marketing experience, including integrated campaign management and product launches
• 2+ years of experience leading and developing high-performing teams
• Experience in beauty, professional haircare preferred
• Strong understanding of retail marketing, in store merchandise, e-commerce, digital marketing, CRM, and go-to-market strategy
• Strong cross-functional collaboration skills across all levels of the organization
• Highly detail-oriented with a commitment to quality and executional excellence
• Exceptional project management, communication, and cross-functional leadership skills
• Ability to travel up to 20%

Benefits

• Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
• Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
• Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
• Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
• Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement