Senior Integrated Marketing Manager

Responsibilities

• Develop integrated, cross‑channel campaign strategies that align to business priorities and buyer journeys.
• Translate business objectives into clear campaign strategies, measurable marketing goals, and performance plans.
• Define target audiences, customer needs, campaign narratives, content requirements, and success metrics.
• Build campaign plans, timelines, and briefs that guide execution across content, creative, digital, performance marketing, and field teams, ensuring marketing programs are designed around the customer journey and not individual channels or tactics.
• Lead end‑to‑end campaign execution, ensuring deliverables stay on schedule, maintain message consistency, and meet quality standards across all channels.
• Coordinate campaign assets, workflows, approvals, and launch readiness in partnership with cross‑functional stakeholders.
• Manage launch checklists, ensuring all dependencies, content, and enablement materials are complete.
• Serve as the operational hub connecting Product Marketing, Content, Design, Revenue Operations, and Sales Enablement to bring campaigns to market.
• Translate campaign briefs and messaging into clear requirements for content, creative, and digital activation teams.
• Build and optimize repeatable campaign processes that support scale and efficiency.

Requirements

• Proven experience managing integrated, cross‑channel campaigns in B2B or multi-solution environments.
• Strong understanding of modern marketing tactics, full‑funnel buying journeys, and digital activation channels.
• Systems thinker with the ability to build scalable, repeatable processes.
• Experience using AI tools to accelerate campaign development, content creation, or analytics.
• Skilled collaborator with strong stakeholder management skills and experience working across Product Marketing, Content, Design, Performance Marketing, Revenue Operations, and Sales Enablement.
• Demonstrated ability to manage multiple projects simultaneously and deliver on tight timelines.
• Excellent written and verbal communication.
• Strong analytical mindset with the ability to translate data into actionable recommendations.
• Builder-mentality, comfortable navigating ambiguity, and able to adjust quickly and create structure where none exists.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.