Senior Integrated Marketing Manager

Responsibilities

• Develop integrated, cross‑channel campaign strategies that align to business priorities and buyer journeys.
• Translate business objectives into clear campaign strategies, measurable marketing goals, and performance plans.
• Define target audiences, customer needs, campaign narratives, content requirements, and success metrics.
• Build campaign plans, timelines, and briefs that guide execution across content, creative, digital, performance marketing, and field teams, ensuring marketing programs are designed around the customer journey and not individual channels or tactics.
• Lead end‑to‑end campaign execution, ensuring deliverables stay on schedule, maintain message consistency, and meet quality standards across all channels.
• Coordinate campaign assets, workflows, approvals, and launch readiness in partnership with cross‑functional stakeholders.
• Manage launch checklists, ensuring all dependencies, content, and enablement materials are complete.
• Serve as the operational hub connecting Product Marketing, Content, Design, Revenue Operations, and Sales Enablement to bring campaigns to market.
• Translate campaign briefs and messaging into clear requirements for content, creative, and digital activation teams.
• Build and optimize repeatable campaign processes that support scale and efficiency.

Requirements

• Proven experience managing integrated, cross‑channel campaigns in B2B or multi-solution environments.
• Strong understanding of modern marketing tactics, full‑funnel buying journeys, and digital activation channels.
• Systems thinker with the ability to build scalable, repeatable processes.
• Experience using AI tools to accelerate campaign development, content creation, or analytics.
• Skilled collaborator with strong stakeholder management skills and experience working across Product Marketing, Content, Design, Performance Marketing, Revenue Operations, and Sales Enablement.
• Demonstrated ability to manage multiple projects simultaneously and deliver on tight timelines.
• Excellent written and verbal communication.
• Strong analytical mindset with the ability to translate data into actionable recommendations.
• Builder-mentality, comfortable navigating ambiguity, and able to adjust quickly and create structure where none exists.

Benefits

• Physical Wellness: Comprehensive medical insurance, dental insurance, and vision insurance; life and disability insurance; fertility benefits; wellness resources; and paid sick time.
• Mental Wellness: Generous paid time off and holidays; Employee Assistance Program (EAP); and a complimentary Calm app subscription.
• Financial Wellness: Immediate vesting in a 401(k) plan; Health Savings Account (HSA) and Flexible Spending Account (FSA) options; commuter benefits; and employee discount programs.
• Family Care: Paid maternity leave and paid paternity leave (including for adoptive parents); legal plan options; and pet insurance coverage.
• … and so much more!
• This list is not exhaustive of all available benefits. Eligibility and waiting periods may apply to certain offerings. Benefits may vary based on subsidiary entity and geographic location.