Senior Integrated Campaign Strategist

Responsibilities

• Design sophisticated, end-to-end programs that move entire Buying Groups through the funnel, mapping every touchpoint from awareness to sales enablement within established campaign architectures.
• Erase silos between brand equity and aggressive demand generation, ensuring both grow in tandem to accelerate pipeline and dial up measurable business outcomes.
• Partner directly with Sales, Product, and Business Units (BUs) to formulate and own the complete campaign lifecycle — ensuring initiatives are anchored in the company messaging framework and optimized from inception to execution.
• Maintain a true global purview, building Campaign-in-a-Box modular frameworks that empower regional teams (NAMS, LATAM, EMEA, JAPAC) to execute with speed and consistency without regional over-indexing.
• Define and protect the core strategic logic that binds every campaign into a consistent customer experience, ensuring the brand story remains coherent across all global channels.
• Influence journey-specific content strategy by leveraging a deep understanding of media landscapes — ensure creative assets are purpose-built for the environment they live in to drive maximum conversion.
• Partner with brand teams and agencies to co-author high-impact creative briefs and assets that move Buying Groups from problem-aware to solution-ready.
• Act as a strategic interrogator by providing an authoritative POV on where the narrative is fraying and leading the necessary shifts in strategy to maintain impact.
• Synthesize complex, multi-stream strategies into high-fidelity executive showcases that provide strategic clarity and secure stakeholder buy-in.
• Relentlessly review program health and Multi-Touch Attribution (MTA) signals, translating performance data into tangible content pivots and creative refreshes.

Requirements

• 10+ Years of deep background in integrated marketing, with 5+ years dedicated to B2B campaign orchestration at scale.
• Expert at navigating long, complex sales cycles and multi-stakeholder buying committees.
• Mastery of the B2B marketing funnel and the ability to bridge high-level brand equity with aggressive demand generation.
• Proven ability to build Global-First programs that remain modular enough for local adaptation.
• Deep understanding of how paid, earned, and owned channels amplify a narrative, paired with the ability to align content lifecycles to the buyer journey.
• Working knowledge of MTA and Mixed Media Models to prove campaign impact and optimize investment.
• A natural people person and influencer who can move cross-functional teams toward high-pressure deadlines.