Responsibilities

• Build paid media creative that performs. Concept, write, design, and animate finished, professional-quality ad assets end-to-end — statics, animated/motion, video, GIFs, and AI-generated UGC — sized, versioned, and specced correctly for Meta, Google Display and Demand Gen, YouTube, TikTok, X, app install, and other biddable and programmatic placements.
• Own lifecycle and CRM creative. Design email templates and campaign sends, write push and in-app notification copy, and build modular assets the lifecycle team can deploy at speed.
• Operate as the dedicated creative engine for testing cycles. Rapidly generate variants across hooks, formats, and messaging, and iterate on winners so creative throughput never limits the pace of testing.
• Leverage generative AI across the production pipeline. Use image, video, motion, and UGC generation tools to produce slick, on-brand assets faster than traditional workflows, applying design judgment so the output is distinctive rather than templated or obviously AI-generated.
• Turn raw capture into usable assets. Take contracted photo and video and edit, cut, caption, animate, and finish it into channel-ready work.
• Write. Headlines, ad copy, subject lines, CTAs, push copy, and landing page copy — short-form, sharp, and in our voice.
• Design and animate. Static and motion: storyboards, kinetic type, product motion, transitions, and sound-off-first editing.
• Sit inside the growth cadence. Join channel planning and performance reviews, help decide what is worth testing next, translate performance briefs and test read-outs into concrete creative, and feed learnings back into the next production round.
• Maintain brand consistency and a high quality bar across all output, working within brand guidelines and messaging frameworks.
• Ensure compliance. Meet platform-policy and regulatory requirements for a restricted category, including state-by-state messaging constraints and platform restrictions on cannabis advertising.

Preferred

• Experience in cannabis, marketplaces, or local commerce.
• Experience producing creative for Meta and other paid social platforms, including UGC-style and short-form video, plus creator-content editing chops.
• Working knowledge of ad platform policy constraints and creative compliance in a regulated or restricted category (cannabis, alcohol, health, finance).
• Experience building prompt libraries, templates, or automated/AI-assisted production workflows.
• Familiarity with performance-creative concepts (hooks, formats, creative testing frameworks) and creative analytics tools.
• Awareness of licensing, rights, and responsible-use considerations for generative and synthetic media.
• Comfort with a fast-moving, ambiguous, build-from-scratch environment.
• Comfort with a range of creative and generative AI tools, and a habit of exploring new ones as the landscape shifts.
• Design & motion: Adobe Creative Cloud (Photoshop, Illustrator, After Effects, Premiere) and Figma.
• AI image: e.g. Midjourney, Adobe Firefly, Ideogram.

Benefits

• Physical Health (Medical, Dental & Vision)
• 100% employer-paid premium for employees
• Up to 80% coverage for dependents
• Company HSA contribution with the High Deductible Health Plan
• 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
• Basic Life, Voluntary Life and AD&D Insurance options
• Supplemental, voluntary benefits
• Student Loan Repayment/529 Education Savings with a monthly company contribution
• FSA (Medical, Dependent, Transit and Parking)
• Voluntary Life and AD&D Insurance