Responsibilities

• Own creative strategy for a portfolio of DTC clients — master their brand voice, product positioning, customer psychology, and competitive landscape so every brief you write is informed and specific
• Write direct response ad scripts, briefs, shot lists, and copy for UGC-style video, static, and hybrid ad formats optimized for Meta and TikTok acquisition campaigns
• Analyze ad performance data weekly — review hook rates, hold rates, thumbstop, CTR, CVR, CPA, and ROAS to identify creative winners, diagnose underperformers, and build iteration roadmaps
• Develop and present creative testing frameworks — outline testing variables, write hypotheses, and execute creative based on data-backed insights
• Identify content gaps and whitespace opportunities by conducting social listening, competitor audits, and trend analysis across platforms
• Collaborate with designers and editors, reviewing ad quality and ensuring every deliverable meets creative and performance standards before it goes live
• Manage client approvals and feedback loops, incorporating notes into final deliverables while keeping projects on track
• Leverage AI tools (we use Claude) to accelerate research, scripting, and creative iteration — you're expected to work with AI as a daily tool in your workflow, not treat it as a novelty
• Report on creative performance, emerging trends, and strategic recommendations to account managers on a weekly cadence

Requirements

• 2+ years of hands-on experience writing direct response ad creative (scripts, briefs, ad copy) specifically for DTC brands running paid social acquisition campaigns
• Demonstrated ability to analyze ad creative performance data (hook rate, thumbstop, CTR, ROAS, CPA) and translate findings into new creative strategies and iterations
• Deep working knowledge of Meta Ads (Facebook & Instagram) — how creative performs in-platform, how the algorithm rewards engagement, and what formats/placements drive results
• Strong understanding of direct response copywriting principles: hooks, offers, CTAs, urgency, social proof, and storytelling frameworks that convert
• Experience writing UGC-style scripts and briefs, including talent direction and shot-by-shot breakdowns
• Familiarity with TikTok ad creative and trends
• Hands-on experience using AI tools (Claude, ChatGPT, or similar) to support creative workflows — research, brainstorming, scriptwriting, competitive analysis, or performance interpretation