Responsibilities

• Develop a deep understanding of our target audience, particularly U.S. healthcare owners, administrators, and operational decision-makers.
• Research customer pain points, objections, motivations, and buying triggers.
• Analyze existing winning and losing creatives to identify repeatable patterns.
• Research competitor advertising, Meta Ad Library, organic content, and other sources for new hooks, angles, and concepts.
• Develop creatives for different stages of customer awareness, including problem-aware, solution-aware, and product-aware audiences.
• Build and maintain a library of winning hooks, angles, formats, and messaging.
• Develop approximately 5–10 new ad concepts per week, with multiple hook, angle, or CTA variations where appropriate.
• Write compelling hooks designed to capture attention within the first few seconds.
• Write complete 30–60 second direct-response video scripts and accompanying shot lists.
• Personally appear in UGC-style advertisements, including talking-head videos; walk-and-talk videos; demonstration/explainer formats; testimonial-style creatives; problem/solution advertisements

Requirements

• 2+ years of experience creating direct-response paid social advertising, preferably for B2B, service-based, staffing, healthcare, SaaS, or lead-generation businesses.
• Demonstrable experience producing creatives specifically designed for paid acquisition—not solely organic social media content.
• Strong on-camera presence and confidence delivering UGC-style or talking-head advertisements.
• Portfolio demonstrating multiple direct-response video advertisements.
• Ability to provide examples of creatives that contributed to improvements in metrics such as CPL, CAC, CTR, ROAS, Qualified lead volume, Booked calls.
• Strong understanding of Meta advertising creative and performance metrics.
• Ability to interpret advertising data and translate findings into new creative decisions.
• Strong copywriting and storytelling skills, particularly for short-form advertising.
• Ability to independently research an audience and develop compelling hooks, angles, and scripts.

Preferred

• U.S. healthcare
• Virtual assistant or outsourcing services
• Staffing and recruitment
• B2B lead generation
• Professional services
• TikTok advertising
• YouTube Shorts advertising