Responsibilities

• Own performance creative strategy across paid media channels.
• Develop a continuous pipeline of concepts, hypotheses, iterations, and testing opportunities.
• Build weekly and monthly creative testing roadmaps aligned with acquisition and media goals.
• Develop concepts across video, static, UGC, creator content, testimonials, educational content, product storytelling, and direct-response formats.
• Identify new hooks, messages, angles, offers, formats, and storytelling approaches.
• Adapt creative strategy across prospecting, retargeting, funnel stages, customer segments, and platforms.
• Partner closely with Paid Media leadership to understand performance and creative needs.
• Analyze creative performance across CPA/CAC, ROAS, CTR, CPC, CPM, CVR, Hook Rate, Hold Rate, engagement, frequency, and creative fatigue.
• Identify patterns across winning and underperforming creative.
• Determine why creative is performing—not simply whether it is performing.

Requirements

• 5–8+ years of experience in performance creative, paid social, creative strategy, growth marketing, paid media, or related disciplines.
• Paid media experience required.
• Strong understanding of Meta advertising and performance marketing fundamentals.
• Demonstrated ability to use paid media data to inform creative strategy.
• Strong analytical skills and ability to identify patterns across creative performance data.
• Exceptional creative judgment and a strong eye for visual storytelling, messaging, hooks, and direct-response creative.
• Experience developing creative concepts and actionable creative briefs.
• Experience managing high-volume creative production.
• Experience working with designers, video editors, creators, UGC talent, agencies, and/or production partners.
• Strong project management skills and ability to manage multiple production timelines.