Responsibilities

• Developing creative concepts, angles, and hooks for Meta and TikTok campaigns
• Writing sharp, detailed briefs for AI image and video generation, and directing output through to finished assets
• Data analysis to uncover valuable insights
• Tracking how your creative performs, forming hypotheses, and iterating with the data
• Producing hands-on work daily, hooks, copy variants, edit briefs, asset QC
• Feeding the team's testing pipeline and shared learnings

Requirements

• 2+ years in creative strategy or performance creative for paid social
• Equal parts analytical and creative, curious about why an asset worked, not just that it did
• Working fluency with AI creative tools and real hunger to go deeper
• Strong writing and communication skills
• A self-starter who does the unglamorous work as well as the exciting parts
• DTC / e-commerce experience necessary