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Weedmaps

Brand

2.3
  • Overview
  • Salaries
  • People
  • Funding
  • Audience
  • News
  • Links
  • Insights
  • Jobs

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Company overview

Founded in 2008, we’ve grown from a small startup to a global leader in the cannabis industry. Our dedication to transparency, education, and community has set us apart, and today, we proudly serve cannabis to consumers and businesses in the U.S. and worldwide. “Freedom to choose. Freedom to access. Freedom to enjoy.”
Founded in 2008
Costa Mesa, California, USA
677 employees (91 in marketing)
weedmaps.com
18% recommend to a friend
19% positive business outlook

People

Marketing leadership

Matt Schmertz
Matt Schmertz
Vice President, Marketing
At the company for 10 months
Peiti Feng
Peiti Feng
Senior Vice President Marketing
At the company for 8 years 4 months
Jennifer Evano
Jennifer Evano
Head of Brand Strategy and Communications
At the company for 7 years 9 months
Lena Chapman
Lena Chapman
Senior Director, Marketing Operations
At the company for 8 months

Hiring contacts

Olivia Michael (Papp)
Olivia Michael (Papp)
Manager, Talent Acquisition
At the company for 5 years 9 months
Lizzie Clark
Lizzie Clark
Senior Director, Talent Acquisition & People Operations
At the company for 8 years 5 months

Hiring activity

Open marketing jobs over time

11 open now

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$325M

Last raise

$325M

Post IPO Equity, 5 years ago

Funding history

Jun 2021

Post IPO Equity Weedmaps · $325M

Audience

Monthly website visitors
4.7M
Month over month-1.4%
Quarter over quarter-18%
Top sourceDirect (58%)
Ad budget per month$0.0
Average search rank44.2
Traffic source mix
Direct
58%
Search
27.4%

News

WM Technology, Inc. Reports Financial Results for Third Quarter 2025
Nov 6, 2025 • Business Wire
WM Technology, Inc. to Announce Third Quarter 2025 Financial Results via Webcast
Oct 23, 2025 • Business Wire
Life of the Party - Oakland First Friday hosted by Weedmaps w/ DJ Slappy + Baghead + D'Aramiis & Hosted by Allen Mac Kitty
Oct 17, 2025 • AARP Local

Links

weedmaps.comLinkedInCrunchbase
Glassdoor

Loading insights...

Headcount +2.4% year over year
Referral
10.2%
Paid referral
3.3%
Social
1.1%

LinkedIn followers

Follower count and growth

Total followers

80.9K

12-mo growth

+7.4%

Monthly growth

+0.8%

Salaries

Typical salary range

$207,410 – $232,391

/ yr

Median base

$125,000

Median total

$125,000

Median experience

7 years

Submissions

13

Pay by role

Social Media

4 submissions

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Contribute

Open positions11 open marketing positions

Weedmaps logo

Senior Growth Creative Specialist (Hybrid)

Weedmaps

Austin, TX (Hybrid)

$100K/yr - $122K/yrIn-houseFull-timeSenior level4+ years exp.
2 weeks ago
Weedmaps logo

Senior Growth Creative Specialist (Hybrid)

Weedmaps

Irvine, CA (Hybrid)

$113K/yr - $137K/yrIn-houseFull-timeSenior level
2 weeks ago
Weedmaps logo

Market Manager (Remote)

Weedmaps

Minnesota, USA (Remote)

$81K/yr - $92K/yrIn-houseSenior level7+ years exp.
2 months ago
Weedmaps logo

Market Manager (Remote)

Weedmaps

New York City, NY (Remote)

$100K/yr - $114K/yrIn-houseSenior level7+ years exp.
2 months ago
Weedmaps logo

Market Manager (Remote)

Weedmaps

West New York, NJ (Remote)

$100K/yr - $114K/yrIn-houseSenior level7+ years exp.
2 months ago
Weedmaps logo

Market Manager (Remote)

Weedmaps

USA (Remote)

$81K/yr - $92K/yrIn-houseSenior level7+ years exp.
2 months ago
View all 11 jobs

Weedmaps insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
2008
Headquarters
Costa Mesa, California
Employees
501-1000
Flat last 12mo
Marketing team
91
13% of company
37 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Late-stage · Flat headcount last 12 months · More mature · Last funding 3+ years ago
Trend
2021-06-28 -> 2026-01-05
Headcount (12 months)
+2.4%
Last funding round
58 months ago
Negative news (120 days)
0
Risk score2/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
4.7M
Month over month-1.4%
Quarter over quarter-18%
Top sourceDirect (58%)
Traffic source mix
Direct
58%
Search
27.4%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
211 competitor sites
Search traffic: 581.7K organic clicks / 0 paid clicks
Organic competitors
0
Paid competitors
0
Keyword change
-9,543
Ad budget per month
$0.0
Average search rank
44.2

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Job openings

Shows open jobs, growth, and role changes.

Main result
2 open jobs
Open jobs trend: —
Trend

Marketing team size

Shows saved marketing team size.

91
13% of the company • 37 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 91.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
2.3 / 5
Work-life balance
2.9 / 5
Culture
2.5 / 5
Diversity & inclusion
2.8 / 5
Recommend to a friend
18%
Positive business outlook
19%

Funding

Shows saved funding data.

Total funding
$325M
Last raise
Post IPO Equity
5 years ago
Funding details
Amount raised
$325M
Last round
Post IPO Equity
Last fundraise
5 years ago

News

Shows saved company news.

WM Technology, Inc. Reports Financial Results for Third Quarter 2025
Nov 6, 2025 • Business Wire
WM Technology, Inc. to Announce Third Quarter 2025 Financial Results via Webcast
Oct 23, 2025 • Business Wire
Life of the Party - Oakland First Friday hosted by Weedmaps w/ DJ Slappy + Baghead + D'Aramiis & Hosted by Allen Mac Kitty
Oct 17, 2025 • AARP Local
10.2%
Paid referral
3.3%
Social
1.1%

Total followers

80.9K

12-mo growth

+7.4%

Monthly growth

+0.8%

2023-07-01 -> 2026-02-01
Open jobs growth
—
Biggest role change
—
Latest open role
Staff Data Analyst (Remote)