Responsibilities

• Manage specific regional territories to achieve marketing goals & objectives.
• Grow WM customer base by increasing full funnel customer acquisitions.
• Coordinate regular account visits with the revenue team, dispensary clients and brand clients to facilitate "retail appreciation days".
• Enhance client relationships through meaningful engagement and support activities.
• Manage existing relationships and engage new potential customers.
• Execute culturally relevant strategies & programs that support WM clients, customers and the industry.
• Liaises with the Weedmaps Cultural and Events department to suggest locally relevant activations.
• Executes programming within an allocated marketing budget.
• Understands regional marketing plans and tailoring them to maximize field market spend.
• Works with & leads key stakeholders in developing and executing campaigns, partnerships and events within their market.